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Compare Marketing Cloud Intelligence (formerly Datorama) vs PitchBook

Comparison Summary

For Marketing Cloud Intelligence (formerly Datorama) vs PitchBook comparison, Our AI algorithm looked at 3710 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketing Cloud Intelligence (formerly Datorama) and PitchBook to solve their respective business needs.

Pros and cons of Marketing Cloud Intelligence (formerly Datorama) and PitchBook

Marketing Cloud Intelligence (formerly Datorama) is more suited to businesses that require Lead Analytics and Advertisement where as PitchBook is focused towards Competitive Intelligence and Lead Qualification .

Both Marketing Cloud Intelligence (formerly Datorama) and PitchBook are Marketing Data Intelligence software, peers recommend Marketing Cloud Intelligence (formerly Datorama) for lead analytics and social media analytics where as PitchBook is more known for subscription management .

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than PitchBook for

Software Failure Risk

  • medium

logo PitchBook

Focus area

PitchBook is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • low

About

AI-powered marketing intelligence for smarter marketing decisions

PitchBook: Venture Capital, Private Equity and M&A Database

Age

1999

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

69

73

Total Goals
(we found evidences for)

12

15

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics

managing social media account


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications


helpdesk management


competitive intelligence



sales document management

contract management

proposal & quote management


international marketing


generation of new leads



lead qualification

lead qualification: technographic


social media marketing


lifetime value management




community building


loyalty management

customise loyalty program



community marketing



training & onboarding



workflow management




products & pricelist management


content management


knowledge management


merger and acquisition



subscription management


business development





contact list management


conference call management



promotion management



Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more
  • Grow market share

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Acquire customers

  • Build brand awareness

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Manage risk

  • Improve ROI

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • offline

  • social media

  • user generated content

  • blogs

  • causes and charity

  • on premises

  • newsletter

  • website

  • promotions

  • phone calls

  • mobile

  • games

  • chat

  • trade shows

  • Slack

  • LinkedIn

  • video

  • Netflix

  • print media

  • magazine

  • mobile app

  • events

  • Facebook

  • support groups

  • point of sale

  • review sites

  • Amazon

  • Twitter

  • See 26 more
  • e-mail

  • offline

  • social media

  • user generated content

  • blogs

  • causes and charity

  • on premises

  • newsletter

  • website

  • promotions

  • phone calls

  • mobile

  • games

  • chat

  • trade shows

  • Slack

  • LinkedIn

  • video

  • Netflix

  • print media

  • magazine

  • mobile app

  • events

  • Facebook

  • support groups

  • point of sale

  • review sites

  • Amazon

  • Twitter

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting