Overview: Maropost and Act-On as Marketing Automation Category solutions.

Maropost is tailored for large enterprises in publishing and education sectors, excelling in engagement management and campaign analytics. Act-On serves a broader audience, with strong analytics and lead management, ideal for tech and marketing industries. Both products emphasize customer acquisition and relationship building, but Act-On offers more comprehensive support options and data integration capabilities.

Maropost and Act-On: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Maropost focuses on engagement management and campaign analytics, providing tools for effective communication. read more →

Act-On emphasizes communication management and new lead generation, offering robust lead tracking features. read more →

Business Goals

Maropost helps enhance customer relationships and boost sales by supporting scaling best practices. read more →

Act-On aids in customer acquisition and enhances ROI while scaling market share. read more →

Core Features

Maropost features custom reporting and integration, supporting compliance and ease of data migration. read more →

Act-On provides comprehensive analytics and data integration, with a focus on security and privacy. read more →

Vendor Support

Maropost provides 24/7 support mainly via chat and email, catering to enterprise needs. read more →

Act-On offers extensive 24/7 support with phone, chat, and email options, suitable for varied operational contexts. read more →

Segments and Industries

Maropost is primarily used by large enterprises, especially in publishing and education. read more →

Act-On is utilized across diverse segments, with a strong presence in marketing, software, and IT. read more →

Operational Alignment

Maropost aligns with large-scale operations requiring detailed campaign management. read more →

Act-On fits into complex workflows, supporting extensive data import/export needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Maropost and Act-On

Why is Maropost and Act-On the best choice for Engagement Management?

Maropost and Act On both help manage customer engagement by automating email campaigns. Maropost focuses on personalizing campaigns based on customer behavior and engagement level, while Act On prioritizes tracking and reporting on customer interactions. Maropost offers white-glove service to ensure deliverability and high open rates, while Act On integrates with Salesforce for lead prioritization. The limitations of these tools are not clearly described in the provided text.

"...Higher open rates and engagement...." Peer review by Mark S, Owner

"...Our users have visibility that they never had before in how their customers are interacting with automated emails...." Peer review by Shad M., Financial Services

How can Maropost and Act-On enhance your Campaign Management process?

Maropost and Act On both manage marketing campaigns across multiple channels. Maropost allows users to schedule campaigns based on customer engagement and time zones, while Act On focuses on tracking website and digital marketing campaign activity. Act On integrates with CRM and webinar software, while Maropost offers social networking listening and custom landing pages. Act On's user interface may be difficult for beginners to use.

"...It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site...." Peer review

"...We use it to help keep our 3rd Party Adwords campaign manager honest and for more sophisticated online forms for our website...." Peer review by Kimberly K., Transportation/Trucking/Railroad

What solutions does Maropost and Act-On provide for Communication Management?

Maropost and Act On are both used for sending emails and automating marketing campaigns. Maropost emphasizes its ability to manage large volumes of emails and its comprehensive platform, while Act On focuses on integrating with other tools and providing robust tracking capabilities. Maropost also provides features for crafting email journeys and segmenting audiences. However, Act On has limitations in its ability to track metrics and customize email campaigns.

"...It has a host of important features, ability to send emails, create segments, lists, dynamic content, reporting...." Peer review by User

"...Our marketing team is using it for email campaigns, posting to social media sites, marketing lists and reporting...." Peer review by Melodie Pierson, Regional Team Lead, Project Insight

What Are the key features of Maropost and Act-On for Social Media Management?

Maropost and Act On both allow businesses to track social media activity and engagement. Maropost focuses on automated social media posting and campaign management, while Act On concentrates on tracking website and social media interactions to understand visitor behavior. Maropost offers tools for building landing pages and surveys, while Act On provides more extensive reporting and analytics. Both platforms have limitations in their reporting and analytic capabilities.

"...As social media engagement continues to grow, it s important to ensure messaging is unified across all social channels...." Increase Conversions with Multi-Channel Marketing

"...The analytics and reporting were really good, and we were easily able to see which prospects were actually visiting our site and engaging with content...." Peer review by Aimee K, Free Agent, Marketing and Advertising

Maropost in Action: Unique Use Cases

How can Maropost enhance your Workflow Management process?

Act-On in Action: Unique Use Cases

What makes Act-On ideal for Generation Of New Leads?

Alternatives

3.75 5

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Maropost vs. Act-On: Comparing Best Marketing Automation Solutions 2025

Overview: Maropost and Act-On as Marketing Automation Category solutions.

Maropost and Act-On: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Maropost and Act-On

Why is Maropost and Act-On the best choice for Engagement Management?

How can Maropost and Act-On enhance your Campaign Management process?

What solutions does Maropost and Act-On provide for Communication Management?

Maropost in Action: Unique Use Cases

How can Maropost enhance your Workflow Management process?

Act-On in Action: Unique Use Cases

What makes Act-On ideal for Generation Of New Leads?

Alternatives

Intelliclick

Intelliclick

Brandwatch Consumer Research

ContactMonkey

Maropost

Business Setting

Maropost

Act-On

Maropost vs. Act-On: Comparing Best Marketing Automation Solutions 2025

Overview: Maropost and Act-On as Marketing Automation Category solutions.

Maropost and Act-On: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Maropost and Act-On

Why is Maropost and Act-On the best choice for Engagement Management?

How can Maropost and Act-On enhance your Campaign Management process?

What solutions does Maropost and Act-On provide for Communication Management?

What Are the key features of Maropost and Act-On for Social Media Management?

Maropost in Action: Unique Use Cases

How can Maropost enhance your Workflow Management process?

Act-On in Action: Unique Use Cases

What makes Act-On ideal for Generation Of New Leads?

Alternatives

Intelliclick

Intelliclick

Brandwatch Consumer Research

ContactMonkey

Maropost

Business Setting

Maropost

Act-On

Get a personalised risk report for Maropost

Get a personalised risk report for Act-On