Overview: Maropost and Act-On as Marketing Automation Category solutions.

Maropost is tailored for large enterprises in publishing and education sectors, excelling in engagement management and campaign analytics. Act-On serves a broader audience, with strong analytics and lead management, ideal for tech and marketing industries. Both products emphasize customer acquisition and relationship building, but Act-On offers more comprehensive support options and data integration capabilities.

Maropost: Maropost Commerce Suite helps fast-growing businesses scale with integrated commerce tools. Personalized experiences are tailored, enhancing every step of the customer journey.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Maropost and Act-On: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Maropost focuses on engagement management and campaign analytics, providing tools for effective communication. read more →

Act-On emphasizes communication management and new lead generation, offering robust lead tracking features. read more →

Business Goals

Maropost helps enhance customer relationships and boost sales by supporting scaling best practices. read more →

Act-On aids in customer acquisition and enhances ROI while scaling market share. read more →

Core Features

Maropost features custom reporting and integration, supporting compliance and ease of data migration. read more →

Act-On provides comprehensive analytics and data integration, with a focus on security and privacy. read more →

Vendor Support

Maropost provides 24/7 support mainly via chat and email, catering to enterprise needs. read more →

Act-On offers extensive 24/7 support with phone, chat, and email options, suitable for varied operational contexts. read more →

Segments and Industries

Maropost is primarily used by large enterprises, especially in publishing and education. read more →

Act-On is utilized across diverse segments, with a strong presence in marketing, software, and IT. read more →

Operational Alignment

Maropost aligns with large-scale operations requiring detailed campaign management. read more →

Act-On fits into complex workflows, supporting extensive data import/export needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Phone Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Maropost and Act-On

How can Maropost and Act-On optimize your Engagement Management Workflow?

Maropost and Act On both help manage customer engagement by automating email campaigns. Maropost focuses on personalizing campaigns based on customer behavior and engagement level, while Act On prioritizes tracking and reporting on customer interactions. Maropost offers white-glove service to ensure deliverability and high open rates, while Act On integrates with Salesforce for lead prioritization. The limitations of these tools are not clearly described in the provided text.

"...Campaigns can be designed on the basis of engagement level, actions taken, locations, produ......" Peer review

"...The analytics and reporting were really good, and we were easily able to see which prospects were actually visiting our site and engaging with content...." Peer review by Aimee K, Free Agent, Marketing and Advertising

What solutions does Maropost and Act-On provide for Campaign Management?

Maropost and Act On both manage marketing campaigns across multiple channels. Maropost allows users to schedule campaigns based on customer engagement and time zones, while Act On focuses on tracking website and digital marketing campaign activity. Act On integrates with CRM and webinar software, while Maropost offers social networking listening and custom landing pages. Act On's user interface may be difficult for beginners to use.

"...Needed better delivery rates and automation options for our email marketing program...." Peer review by User

"...On is a great value for visitor tracking and email campaign management while integrating with a connector such as Salesforce...." Peer review by Administrator

Why is Maropost and Act-On the best choice for Communication Management?

Maropost and Act On are both used for sending emails and automating marketing campaigns. Maropost emphasizes its ability to manage large volumes of emails and its comprehensive platform, while Act On focuses on integrating with other tools and providing robust tracking capabilities. Maropost also provides features for crafting email journeys and segmenting audiences. However, Act On has limitations in its ability to track metrics and customize email campaigns.

"...Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road...." Peer review by Amy Kelly, Marketing Manager, SETA Corporation

"...If you're just looking to send a few emails this is probably not the right investment for you...." Peer review by Lauren F., Research

Why is Maropost and Act-On the best choice for Social Media Management?

Maropost and Act On both allow businesses to track social media activity and engagement. Maropost focuses on automated social media posting and campaign management, while Act On concentrates on tracking website and social media interactions to understand visitor behavior. Maropost offers tools for building landing pages and surveys, while Act On provides more extensive reporting and analytics. Both platforms have limitations in their reporting and analytic capabilities.

"...In-depth reporting and analytics...." Customer & Supplier Relationship Management

"...Again, I don't tend to use its social media schedule and insight tools mostly because Hootsuite has filled in that space nicely...." Peer review by Nannette Nolan, Director of Marketing Communications, Life Sciences Trainers & Educators Network (LTEN)