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Maropost vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maropost vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 19525 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and ActiveCampaign

Maropost, ActiveCampaign, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"We were absolutely leaving money on the table in not being able to pull in the latest content each time a follow up email went out. The clickthrough rates with this strategy are 5-10x higher than our standard newsletter. " - Joshua Storch

"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Maropost is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Maropost for

Software Failure Risk

  • medium

About

Marketing Automation platform for multi-channel customer engagement

CXA Platform to engage with their customers

Age

2011

2003

Financials

SERIES B

SERIES C

Business Need

Total Processes
(we found evidences for)

83

133

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications





sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management

creating contact list


searching for content

content publishing


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic

lead qualification: demographic



loyalty management

identify target customers

customise loyalty program




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development



database marketing



performance management


trade show marketing


helpdesk management


discount management


referral management





account management


community building



international marketing






pipeline management



conversion management


knowledge management





create learning path


courses & assessment

create learning path



relationship marketing


outbound marketing



meeting management


sales call management

meeting management


subscription management



calendar management



follower management





membership management



sales commission management







Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting