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Maropost vs Brandwatch: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maropost vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 6592 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and Brandwatch

Maropost, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation, whereas Brandwatch, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"We had an idea for a feature and oh—Maropost already does it. The platform is amazing, fast, and easy. " - Danielle Olesen

"It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are ma...tching the way our users speak, addressing what problems they have. " - Richard Cook

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Maropost is better than Brandwatch for

Software Failure Risk

  • medium

logo Brandwatch

Focus area

Brandwatch is better than Maropost for

Software Failure Risk

  • medium

About

Marketing Automation platform for multi-channel customer engagement

Brandwatch | Digital Consumer Intelligence

Age

2011

2005

Financials

SERIES B

SERIES C

Business Need

Total Processes
(we found evidences for)

83

91

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management


content publishing


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic

lead qualification: demographic



loyalty management

identify target customers

customise loyalty program




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development



helpdesk management


referral management



reputation management


international marketing




sales call management


influencer marketing



conversion management




category management



knowledge management


sales incentive management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more
  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting