Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
See all business priorities See less business priorities

Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck." - Tegan Jenner

Brandwatch, Mention, Keyhole, NetBase Quid, Khoros Marketing, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Brandwatch Use Cases

What Are the key features of Brandwatch for Social Media Management?

Why is Brandwatch the best choice for Tracking & Monitoring Communications?

How can Brandwatch enhance your Engagement Management process?

What benefits does Brandwatch offer for Campaign Management?

What solutions does Brandwatch provide for Market Research?

60+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Tegan Jenner

Senior Data Analyst

Helen & Gertrude

Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. Testimonial By Tegan Jenner
Brandwatch testimonial

Pete Morgan

VP Demand

Metia Group

Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients. Testimonial By Pete Morgan
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Tegan Jenner

Senior Data Analyst

Helen & Gertrude

Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. Testimonial By Tegan Jenner
Brandwatch testimonial

Pete Morgan

VP Demand

Metia Group

Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients. Testimonial By Pete Morgan
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk

Case Studies

COMPANY INDUSTRY CASE STUDIES
Brandwatch case study
Education
Education
Case Study Babson College

Learn how Babson College increases student employability by equipping them with skills for the workplace with Brandwatch for Classrooms

Read More
Brandwatch case study
Marketing and Advertising
Marketing and Advertising
Case Study Metia Group

How Metia Group doubled lead-gen ROI using Brandwatch Audiences, targeting the right people, in the right place, at the right time.

Read More
Brandwatch case study
Entertainment
Entertainment
Case Study Sweetwater

Learn how musical instruments retailer Sweetwater Sound uses best social media customer service practices to create one-on-one relationships with customers.

Read More

Video

Discover the Power of Brandwatch Consumer Research – Summary

Video Thumbnail

Frequently Asked Questions(FAQ)

for Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Mention, Keyhole, NetBase Quid and Khoros Marketing are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

04/12/2024 - source

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

25/11/2024 - source

Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape - The Manila Times

Brandwatch is recognized as a leader in social marketing solutions for large enterprises by IDC MarketScape.

24/11/2024 - source

Brandwatch Feeds

The 20 Most Viewed YouTube Videos

Brandwatch was named Best Social Media Monitoring Software by Martech Breakthrough Awards.

13/08/2024 - source

Social Media Manager Skills: Essential Abilities for Success in 2024

25/06/2024 - source

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C