Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
See all business priorities See less business priorities

Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs." - Mike McGuirk

Peer review evidence (same sources as the product rating summary)

"...We successfully use Brandwatch across various departments/functions: Community Management, Social Media Performance, Competitive Audits, and identifying insight for our briefs...." Peer review by Liz V, Associate Director, Analytics, Marketing and Advertising
"...I've tried a few social media monitoring tools and found Brandwatch to be the easiest to use and most accurate of the lot...." Peer review by Luke H., Marketing and Advertising
"...They may also be engaged in conversations related to the products or services you sell...." This is the Best Lead Nurturing Strategy to Move People Down Your Funnel

Brandwatch, Missinglettr, Statusbrew, EasySender, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Brandwatch Customer wins, Customer success stories, Case studies

Why is Brandwatch the best choice for Social Media Management?

How efficiently Does Brandwatch manage your Tracking & Monitoring Communications?

What makes Brandwatch ideal for Engagement Management?

How can Brandwatch enhance your Campaign Management process?

What Are the key features of Brandwatch for Market Research?

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
Brandwatch testimonial

Tegan Jenner

Senior Data Analyst

Helen & Gertrude

Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. Testimonial By Tegan Jenner
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
Brandwatch testimonial

Tegan Jenner

Senior Data Analyst

Helen & Gertrude

Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. Testimonial By Tegan Jenner
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook
 

Art of the Possible - Marketing And Advertising - Marketing and Advertising

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from an unreliable provider to Brandwatch for more accurate, transparent ...insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

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Mavens - Marketing And Advertising - Marketing and Advertising

Mavens used Brandwatch Audiences to study new mothers on Twitter for a client launching a skincare line for infants. They identified key hashtags and top parenting blogs used by new mothers. The team... found influential accounts, like entrepreneurial moms, shaping conversations. Insights from Brandwatch Audiences guided the client's communication and creative strategy. The client was impressed by the depth and specificity of the findings.

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Goodstart Early Learning - Education - Education

Brandwatch helped Goodstart Early Learning manage social media for over 650 centers. The platform gave them a single view of all accounts, making it easier to find top-performing content and share be...st practices. Goodstart improved content quality and increased posting frequency from once to three times a week. The team saved time, reduced workload, and boosted productivity. Brandwatch also helped protect children's privacy while supporting authentic engagement.

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Automated Creative - Marketing And Advertising - Marketing and Advertising

Brandwatch helped Automated Creative analyze social media and forums in six languages for Durex. The campaign delivered 4x the expected CRM signups and a 286% lower cost per acquisition than the targ...et. Click-through rates were 3x higher than previous Durex campaigns. Insights from Brandwatch challenged assumptions about the audience and revealed new opportunities for sex education content. These findings now guide Durex’s local market strategies.

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Australian War Memorial - Government Administration - Government Administration

Brandwatch Social Media Management helped the Australian War Memorial manage a high volume of online messages. The team used Labels and Engage to organize conversations and streamline community manag...ement. They improved stakeholder coordination and content scheduling across departments. Brandwatch enabled faster response to visitor questions and better campaign reporting. The team now gains deeper insights into user engagement and campaign performance.

Read on →

University of Glasgow - Education - Education

Brandwatch helped the University of Glasgow improve content strategies and crisis management. The university used Brandwatch's social intelligence tools to monitor sentiment and manage communications... during COVID-19. Real-time alerts and custom dashboards supported student recruitment and reputation management. Neon Caffeine partnered with the university to train teams and map key metrics. The university now adapts campaigns quickly based on social data and feedback.

Read on →

Discover the Power of Brandwatch Consumer Research – Summary

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Frequently Asked Questions(FAQ)

for Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Missinglettr, Statusbrew, EasySender and Eclincher Social Media Management are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C