Customer stories

Product Business Settings

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Cross Channel Advertising
Search and Social Advertising
Reviews and Reputation
Digital Signature

Brandwatch Product Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

How satisfied the customers are with Brandwatch use-cases

Reviews

"It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are ma...tching the way our users speak, addressing what problems they have." - Richard Cook
"For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this... solution together with the BWGV." - Alexander Doukas

Brandwatch Customer Insights, Testimonials and Case Studies

What makes Brandwatch ideal for Social Media Management?

What Are the key features of Brandwatch for Tracking & Monitoring Communications?

What makes Brandwatch ideal for Engagement Management?

What solutions does Brandwatch provide for Campaign Management?

How can Brandwatch optimize your Market Research Workflow?

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Missinglettr, Statusbrew, EasySender and Eclincher Social Media Management are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook
Brandwatch testimonial

Alexander Doukas

Managing Director

VR-NetWorld

For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook
Brandwatch testimonial

Alexander Doukas

Managing Director

VR-NetWorld

For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk

University of Glasgow & Neon Caffeine - Education

Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used Brandwatch's dashboard to track sentiment and adjust communicat...ions. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.

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Thrasio - Consumer Goods

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up response times. The AI Analyst Iris™ feature let... the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.

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AttentionMedia - Marketing And Advertising

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word docs to plan posts, which looked unprofessional and slow...ed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.

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Nethodology - Marketing And Advertising

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used BuzzSumo to find the most viral cont...ent about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.

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Virgin Holidays - Hospitality

Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do, rather than engaging them. With Brandwatch's help, they created the Tren...ding Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.

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Clinical Partners - Hospital & Health Care

Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit insights, and AI-powered summaries. The ma...rketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.

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Discover the Power of Brandwatch Consumer Research – Summary

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Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Brandwatch Integrations

Brandwatch integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Product
 

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive
 

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership
 

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Partnership
 

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C