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Maropost vs Oracle Eloqua: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maropost vs. Oracle Eloqua is based on a specific set of business needs and context. The comparison uses 9098 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and Oracle Eloqua

Maropost, Oracle Eloqua, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

Oracle Eloqua focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

"Maropost has made updates to meet our business needs and quick resolution times have resulted in a dramatic reduction in time needed for email administration. " - Marissa O'hare

"Oracle DataFox has enabled us to become more data-driven, allowing us to refine our marketing approach and reach our target audiences more effectively. " - Elida VanSledright

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Maropost is better than Oracle Eloqua for

Software Failure Risk

  • medium

logo Oracle Eloqua

Focus area

Oracle Eloqua is better than Maropost for

Software Failure Risk

  • medium

About

Marketing Automation platform for multi-channel customer engagement

Oracle | Integrated Cloud Applications and Platform Services

Age

2011

1977

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

83

113

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management

creating contact list


searching for content

content publishing


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic

lead qualification: demographic



loyalty management

identify target customers

customise loyalty program




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development


community marketing


database marketing



performance management


trade show marketing


helpdesk management





account management


community building



international marketing


revenue cycle management






conversion management




knowledge management


influencer marketing


subscription management




opportunity management


outbound marketing







distribution management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more
  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting