Guiding you to choose between Maropost vs. SAP Emarsys Customer Engagement: 2024

Comparison Summary

Maropost: Maropost Commerce Suite helps fast-growing businesses scale with integrated commerce tools. Personalized experiences are tailored, enhancing every step of the customer journey.

SAP Emarsys Customer Engagement: Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Maropost

Focus area

Maropost is better than SAP Emarsys Customer Engagement for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

SAP Emarsys Customer Engagement

Focus area

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Maropost and SAP Emarsys Customer Engagement: Customer Satisfaction Data

Most deployed common Use Cases for Maropost and SAP Emarsys Customer Engagement

How efficiently Does Maropost and SAP Emarsys Customer Engagement manage your Engagement Management?

Maropost and Sap Emarsys Customer Engagement both enable businesses to manage customer engagement through personalized campaigns and automated communication. Maropost focuses on email marketing and allows scheduling campaigns based on engagement levels, actions taken, and locations. Sap Emarsys Customer Engagement offers multi-channel engagement through email, social media, push notifications, and SMS. Both tools aim to improve customer engagement and drive sales, however, Sap Emarsys Customer Engagement emphasizes real-time data and integration with internal systems, while Maropost prioritizes email marketing and white-glove service. Limitations include the need for more robust mobile engagement features for Sap Emarsys Customer Engagement.

"...Ability to engaged our audience and to hard code our affiliates in Maropost to ensure they get credited...." Peer review by Manny G, Co-Founder and Owner, Marketing and Advertising

"...Real-time use cases, sophisticated mobile brands, and brands with large data orgs hungry for engagement data should probably keep looking...." Peer review by Administrator

How can Maropost and SAP Emarsys Customer Engagement optimize your Campaign Management Workflow?

Maropost and Sap Emarsys Customer Engagement both manage and automate marketing campaigns across multiple channels. Maropost emphasizes user-friendliness, offering features like campaign creation, segmentation, and reporting. Sap Emarsys Customer Engagement focuses on data-driven marketing and campaign automation, providing tools for strategic management and personalization. Both tools have limitations, including missing data in campaign reporting.

"...We use Maropost to send out e-mail blasts for marketing campaigns to our entire list of subscribers or to segmented lists of subscribers...." Peer review by Nicholas Kouvatsos, Marketing Director, Global Publishing, Inc.

"...ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building,..." Peer review by Verified Reviewer

What solutions does Maropost and SAP Emarsys Customer Engagement provide for Communication Management?

Maropost and Sap Emarsys Customer Engagement are both used for sending emails and creating email campaigns. Both tools allow users to segment and target specific customer groups with personalized messages. However, Maropost focuses on providing a comprehensive platform for digital marketing, while Sap Emarsys Customer Engagement is primarily focused on customer engagement and marketing automation. Both tools have limitations, such as Maropost lacking easy test email functionality and Sap Emarsys Customer Engagement requiring duplicate email creation for multiple sends.

"...I use Maropost to send sponsored emails to various lists and..." Peer review by Rebecca B., Digital Sales Strategist, Marketing and Advertising

"...I was the person building and sending emails in 2016 when we did this exercise and can say personally how impactful the conversation was to driving change for more success in our program...." Peer review by Chad S, Acquisition Marketing Manager, Marketing and Advertising