Overview: Maropost and SAP Marketing Cloud as Marketing Automation Category solutions.

Maropost excels in providing robust engagement and campaign management tools, making it preferred for industries like publishing and marketing. SAP Marketing Cloud offers rich analytics and integration features and is suited for diverse sectors such as healthcare and transportation. Maropost serves more large enterprises, while SAP Marketing Cloud appeals equally to mid-market and enterprise levels. Both offer comprehensive support options but differ in capabilities and primary user sectors.

Maropost: Maropost Commerce Suite helps fast-growing businesses scale with integrated commerce tools. Personalized experiences are tailored, enhancing every step of the customer journey.

SAP Marketing Cloud: SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.

Maropost and SAP Marketing Cloud: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Maropost facilitates engagement management and campaign management, aligning with users who prioritize managing relationships and communication across social media and emails. read more →

SAP Marketing Cloud supports customer communication and engagement, which resonates with users focusing on segmented campaigns and effective workflow management. read more →

Business Goals

Maropost helps improve customer relationships and increase sales with its focus on campaigns and analytics, suitable for businesses aiming to enhance engagement and reach new markets. read more →

SAP Marketing Cloud assists in running personalized campaigns at scale and nurturing prospects, appealing to businesses wanting to grow market share and convert more prospects. read more →

Core Features

Maropost offers custom reports and integration features, facilitating data import/export with a strong emphasis on analytics and migration ease. read more →

SAP Marketing Cloud stands out with high integration capabilities, advanced analytics, and strong security features to support its AI-powered tools. read more →

Vendor Support

Maropost provides extensive 24/7 support, with additional chat, phone, and email support options for varying customer preferences. read more →

SAP Marketing Cloud offers reliable 24/7 support complemented by phone and email assistance, catering to multiple customer support needs. read more →

Segments and Industries

Maropost primarily serves large enterprises in the publishing and marketing sectors, showing its strength in handling extensive content and communication needs. read more →

SAP Marketing Cloud appeals to a broad range of industries, including healthcare and education, and serves both mid-market and large enterprise clients. read more →

Operational Alignment

Maropost fits well in operational environments requiring intensive engagement activities and complex management of numerous marketing channels. read more →

SAP Marketing Cloud aligns with operations that need comprehensive customer communication and workflow management across various scales and complexities. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Maropost and SAP Marketing Cloud

What benefits does Maropost and SAP Marketing Cloud offer for Engagement Management?

Both Maropost and SAP Marketing Cloud enable marketers to manage customer engagement. Maropost focuses on scheduling campaigns based on customer engagement, time zone, and conversion time, while SAP Marketing Cloud emphasizes personalized experiences and leveraging machine-driven intelligence to anticipate customer needs. Maropost provides tools for streamlining customer interaction and increasing engagement through targeted email campaigns, while SAP Marketing Cloud prioritizes omnichannel engagement and unifying customer data to drive intelligent interactions. However, SAP Marketing Cloud has encountered challenges with its customer service and the tool's performance.

"...Ability to engaged our audience and to hard code our affiliates in Maropost to ensure they get credited...." Peer review by Manny G, Co-Founder and Owner, Marketing and Advertising

"...Its in-depth user buying/engagement cycle from start to finish as well as the built in insights and recommendations for extending communication to the customer...." Peer review from Utilities

Why is Maropost and SAP Marketing Cloud the best choice for Campaign Management?

Maropost and SAP Marketing Cloud both allow users to manage campaigns across multiple channels and automate campaign processes. Maropost provides tools for creating and tracking campaigns across a wider range of media, including email, social media, and phone-based messaging. SAP Marketing Cloud focuses on managing marketing operations and customer journeys, offering features like program management and real-time data analysis. A limitation of Maropost is the lack of automatic exporting of individual click data for campaign reports.

"...Needed better delivery rates and automation options for our email marketing program...." Peer review by User

"...We have been able to build campaigns, track success of said campaigns and manage automation...." Peer review by Wendy Hamstra-Smith, Associate Dean of Admission, Saint Louis University

What benefits does Maropost and SAP Marketing Cloud offer for Customer Communication Management?

Maropost and SAP Marketing Cloud both allow users to create and send emails to target audiences. Maropost focuses on creating personalized marketing campaigns, while SAP Marketing Cloud emphasizes cross-channel integration and advanced analytics. Maropost is more responsive to user feedback, but SAP Marketing Cloud offers a wider range of features. A limitation of both systems is that they may not always send emails to all recipients at the scheduled time.

"...Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road...." Peer review by Amy Kelly, Marketing Manager, SETA Corporation

"...The sales team receives alerts triggered by visitor activity, and marketing has been sending email campaigns...." Peer review by Chaunce Stanton, Marketing Director, Blank Slate Boarding House for Creatives

How can Maropost and SAP Marketing Cloud enhance your Workflow Management process?

Maropost and SAP Marketing Cloud both enable the creation of automated workflows for email marketing and customer lifecycle management. Both offer drag-and-drop workflow builders, providing flexibility for users to customize their processes. However, Maropost emphasizes simplicity and ease of use, while SAP Marketing Cloud focuses on more complex workflows, including approval processes and integration with other systems. A limitation of both tools is that they can be expensive compared to some alternative solutions.