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Matomo vs Aiva: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Matomo vs. Aiva is based on a specific set of business needs and context. The comparison uses 2488 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Matomo and Aiva

Matomo, Piwik PRO, TWIPLA, etc., belong to a category of solutions that help Digital Analytics, whereas Aiva belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Matomo covers Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Helpdesk Management with Website, etc.

Aiva focuses on Campaign Management with Website, Engagement Management with Promotions, Direct Marketing with Mobile, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Matomo

Focus area

Software Failure Risk

  • medium

logo Aiva

Focus area

Software Failure Risk

  • medium

About

Matomo: #1 Secure Open Web Analytics Platform

Aiva - Design Better Results

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

52

18

Total Goals
(we found evidences for)

9

3

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


helpdesk management



content management


communication management

sending & publishing communications

tracking & monitoring communications


rating and review management


loyalty management

create engagement based loyalty

identify target customers


sales call management





training & onboarding



sales document management


customer feedback management


lead qualification



promotion management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Improve internal communications

  • See 6 more
  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

Top Channels

Channels Used

  • website

  • mobile

  • promotions

  • e-mail

  • social media

  • coupons

  • games

  • phone calls

  • See 5 more
  • website

  • mobile

  • promotions

  • e-mail

  • social media

  • coupons

  • games

  • phone calls

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting