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Matomo vs Supermetrics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Matomo vs. Supermetrics is based on a specific set of business needs and context. The comparison uses 6103 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Matomo and Supermetrics

Matomo, Supermetrics, Piwik PRO, TWIPLA, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Matomo covers Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Helpdesk Management with Website, etc.

Supermetrics focuses on Advertisement with Social Media, Social Media Management with Social Media, Digital Marketing with Social Media, Referral Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Matomo

Focus area

Software Failure Risk

  • medium

logo Supermetrics

Focus area

Supermetrics is better than Matomo for

Software Failure Risk

  • medium

About

Matomo: #1 Secure Open Web Analytics Platform

Supermetrics™ - Best Coverage of Your Metrics‎....

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

52

68

Total Goals
(we found evidences for)

9

13

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


engagement management

engaging and following up


campaign management

campaign monitoring


helpdesk management



content publishing

searching for content


communication management

sending & publishing communications

tracking & monitoring communications


rating and review management


loyalty management

create engagement based loyalty

identify target customers


sales call management





training & onboarding



sales document management


customer feedback management


lead qualification



promotion management


products & pricelist management


courses & assessment


competitive intelligence




workflow management


referral management


account management



performance management



generation of new leads




social media marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Improve internal communications

  • See 6 more
  • Acquire customers

  • Improve internal communications

  • Grow market share

  • Improve ROI

  • Improve efficiency

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Increase customer life time value

  • Build brand awareness

  • See 10 more

Top Channels

Channels Used

  • social media

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • website

  • e-mail

  • chat

  • phone calls

  • display advertisement

  • promotions

  • Pinterest

  • video

  • Snapchat

  • offline

  • on premises

  • mobile

  • mobile app

  • channel partners

  • review sites

  • newsletter

  • Amazon

  • mobile ads

  • eBay

  • Doubleclick

  • See 24 more
  • social media

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • website

  • e-mail

  • chat

  • phone calls

  • display advertisement

  • promotions

  • Pinterest

  • video

  • Snapchat

  • offline

  • on premises

  • mobile

  • mobile app

  • channel partners

  • review sites

  • newsletter

  • Amazon

  • mobile ads

  • eBay

  • Doubleclick

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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high

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Business Setting