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MediaMath platform vs The Trade Desk: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of MediaMath platform vs. The Trade Desk is based on a specific set of business needs and context. The comparison uses 1547 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing MediaMath platform and The Trade Desk

MediaMath platform, The Trade Desk, Amobee, Criteo Dynamic Retargeting, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

MediaMath platform covers Advertisement, Engagement Management, Campaign Management with Website, Communication Management, etc.

The Trade Desk focuses on Advertisement, Media Buying, Communication Management with Social Media, Campaign Management, etc.

"I like working with MediaMath, they are an extended muscle of us. With MediaMath we feel supported by information, reports and everything needed to present to our client " - Customer

"The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital cha...nnels, and let us craft richer experiences and storytelling that appears to have resulted in improved effectiveness. " - Gavin M

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo MediaMath platform

Focus area

Software Failure Risk

  • low

logo The Trade Desk

Focus area

Software Failure Risk

  • medium

About

Omnichannel Programmatic Marketing | MediaMath

The Trade Desk | A clearer view of digital advertisin

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

63

32

Total Goals
(we found evidences for)

16

9

Top Processes

Evidences indicate better relative satisfaction



campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications


engagement management

engaging and following up


training & onboarding



lead qualification

lead qualification: technographic



social media management

social media analytics



workflow management


sales document management

contract management

proposal & quote management


helpdesk management


business development


generation of new leads




international marketing





account management


relationship marketing


products & pricelist management



competitive intelligence


segmentation and targeting


revenue cycle management






Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Improve ROI

  • Establish thought leadership

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve stakeholder relations

  • Increase customer life time value

  • See 13 more
  • Enter new markets internationally or locally

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Improve efficiency

  • Build brand awareness

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • display advertisement

  • omnichannel

  • video

  • website

  • mobile

  • offline

  • Facebook

  • phone calls

  • Twitter

  • trade shows

  • review sites

  • Amazon

  • radio

  • promotions

  • mobile app

  • user generated content

  • See 16 more
  • social media

  • mass media

  • television

  • display advertisement

  • omnichannel

  • video

  • website

  • mobile

  • offline

  • Facebook

  • phone calls

  • Twitter

  • trade shows

  • review sites

  • Amazon

  • radio

  • promotions

  • mobile app

  • user generated content

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting