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Mediasmart vs Basis: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mediasmart vs. Basis is based on a specific set of business needs and context. The comparison uses 785 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mediasmart and Basis

Mediasmart, and Basis belong to a category of solutions that help Demand Side Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mediasmart covers Advertisement with Mobile, Segmentation And Targeting with Mobile, Campaign Management, Media Buying with Mobile, etc.

Basis focuses on Advertisement, Competitive Intelligence with Social Media, Campaign Management, Workflow Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mediasmart

Focus area

Software Failure Risk

  • medium

logo Basis

Focus area

Software Failure Risk

  • low

About

Demand Side Programmatic Platform

Cutting edge software to take your business where it needs to go.

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

28

52

Total Goals
(we found evidences for)

1

12

Top Processes

Evidences indicate better relative satisfaction



segmentation and targeting


campaign management

campaign monitoring



communication management

sending & publishing communications



generation of new leads


engagement management

engaging and following up


sales document management

contract management


content management


channel management


touchpoint management



competitive intelligence


workflow management



social media analytics


social media management

social media analytics




training & onboarding


products & pricelist management


Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Scale best practices

  • Improve efficiency

  • Acquire customers

  • Improve visibility

  • Grow market share

  • Improve ROI

  • Launch new products

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • See 9 more

Top Channels

Channels Used

  • mobile

  • video

  • social media

  • mobile app

  • review sites

  • Amazon

  • offline

  • website

  • mass media

  • point of sale

  • omnichannel

  • on premises

  • user generated content

  • blogs

  • television

  • trade shows

  • radio

  • LinkedIn

  • display advertisement

  • mobile ads

  • Instagram

  • Doubleclick

  • Facebook

  • See 20 more
  • mobile

  • video

  • social media

  • mobile app

  • review sites

  • Amazon

  • offline

  • website

  • mass media

  • point of sale

  • omnichannel

  • on premises

  • user generated content

  • blogs

  • television

  • trade shows

  • radio

  • LinkedIn

  • display advertisement

  • mobile ads

  • Instagram

  • Doubleclick

  • Facebook

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting