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Meltwater Consumer Intelligence vs Awario: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater Consumer Intelligence vs. Awario is based on a specific set of business needs and context. The comparison uses 3011 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater Consumer Intelligence and Awario

Meltwater Consumer Intelligence, Awario, Infegy Atlas, YouScan, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater Consumer Intelligence covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Reputation Management with Social Media, etc.

Awario focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Market Research, etc.

"It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. " - Christian Veysseyre

"Real-time insights 24/7 You can no longer ignore when people write about your brand, your products, your competitors, and your industry. Awario is our favorite tool to stay on top of that. " - Adrian Nutiu

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater Consumer Intelligence

Focus area

Software Failure Risk

  • medium

logo Awario

Focus area

Awario is better than Meltwater Consumer Intelligence for

Software Failure Risk

  • low

About

Consumer insights platform to uncover high-value insights.

Awario: The Social Media & Web Monitoring Tool Your Brand Needs

Age

2007

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

57

68

Total Goals
(we found evidences for)

11

10

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management




content management


products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management



loyalty management

customise loyalty program




customer case management



workflow management




business development


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Establish thought leadership

  • See 7 more

Top Channels

Channels Used

  • social media

  • website

  • blogs

  • user generated content

  • offline

  • Twitter

  • Facebook

  • causes and charity

  • phone calls

  • video

  • Instagram

  • on premises

  • mobile

  • mobile app

  • LinkedIn

  • events

  • trade shows

  • e-mail

  • point of sale

  • promotions

  • chat

  • Snapchat

  • print media

  • magazine

  • Slack

  • Pinterest

  • See 23 more
  • social media

  • website

  • blogs

  • user generated content

  • offline

  • Twitter

  • Facebook

  • causes and charity

  • phone calls

  • video

  • Instagram

  • on premises

  • mobile

  • mobile app

  • LinkedIn

  • events

  • trade shows

  • e-mail

  • point of sale

  • promotions

  • chat

  • Snapchat

  • print media

  • magazine

  • Slack

  • Pinterest

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting