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Meltwater Consumer Intelligence vs Keyhole: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater Consumer Intelligence vs. Keyhole is based on a specific set of business needs and context. The comparison uses 3491 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater Consumer Intelligence and Keyhole

Meltwater Consumer Intelligence, Keyhole, Infegy Atlas, YouScan, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater Consumer Intelligence covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Reputation Management with Social Media, etc.

Keyhole focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

"When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. ...Linkfluence was one of the key enablers that helped us become a truly consumer-centric organization " - Florence Rainsard

"Back in the day (and when I say that, I mean like 2-3 years ago) marketers had to know the algorithms and formulas to calculate these things by hand. Saving time by not doing these things by hand, and knowing that you still have accurate information... is very valuable. " - Freddy Duran

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater Consumer Intelligence

Focus area

Software Failure Risk

  • medium

logo Keyhole

Focus area

Keyhole is better than Meltwater Consumer Intelligence for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

Age

2013

Financials

SEED

Business Need

Total Processes
(we found evidences for)

57

68

Total Goals
(we found evidences for)

11

13

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management




content management


products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management




segmentation and targeting



follower management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more
  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting