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Meltwater Consumer Intelligence vs X Ads: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater Consumer Intelligence vs. X Ads is based on a specific set of business needs and context. The comparison uses 254914 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater Consumer Intelligence and X Ads

Meltwater Consumer Intelligence, X Ads, Infegy Atlas, YouScan, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater Consumer Intelligence covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Reputation Management with Social Media, etc.

X Ads focuses on Advertisement with Social Media, Communication Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

"It really allows us to gather a large amount of diverse views, but also at specific moments when they’re most valuable to us. And we can see in real time when brand sentiment starts changing. " - Christian Veysseyre

"Twitter is the best when it comes to achieving our client's business objectives and also how user engagement towards a brand creates a great impact. Ideas and trends reach everyone faster than lightning! " - Hosam Elhaj

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater Consumer Intelligence

Focus area

Meltwater Consumer Intelligence is better than X Ads for

Software Failure Risk

  • medium

logo X Ads

Focus area

X Ads is better than Meltwater Consumer Intelligence for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

Increase sales with X Ads

Age

2008

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

57

170

Total Goals
(we found evidences for)

11

22

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management




sales document management

proposal & quote management





products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management


sales review & feedback



touchpoint management



performance management



customise loyalty program





international marketing


segmentation and targeting




trade show marketing




follower management






creating contact list


contact list management

creating contact list


promotion management



creating knowledge base


knowledge management

creating knowledge base


conference call management




business development



workflow management


referral management







relationship marketing


create learning path


track learning progress


identify skill gaps


courses & assessment

create learning path

track learning progress

identify skill gaps


discount management





lifetime value management


community marketing


relationship management



channel management





personalized marketing




subscription management




category management


revenue cycle management


billing and invoice management


advocacy management


merger and acquisition


sales incentive management


customer case management




compliance & governance





redemption management


guerilla marketing


membership management



license management


distribution management


outbound marketing



calendar management


database marketing


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Acquire customers

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Scale best practices

  • Enhance customer relationships

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • Manage risk

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Improve consistency

  • Increase customer life time value

  • Improve navigation

  • Shorten ramp up time

  • Reduce bounce

  • See 19 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • user generated content

  • blogs

  • website

  • Instagram

  • offline

  • LinkedIn

  • e-mail

  • video

  • promotions

  • phone calls

  • point of sale

  • newsletter

  • print media

  • chat

  • magazine

  • mobile

  • trade shows

  • Pinterest

  • mass media

  • games

  • Facebook page

  • events

  • review sites

  • television

  • Amazon

  • movies

  • mobile app

  • on premises

  • Snapchat

  • display advertisement

  • causes and charity

  • coupons

  • newspaper

  • Whatsapp

  • text SMS

  • radio

  • Slack

  • Netflix

  • out of home

  • eBay

  • channel partners

  • billboards

  • Skype

  • Youtube

  • omnichannel

  • mobile ads

  • Facebook at work

  • support groups

  • brochure

  • Yelp

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more
  • social media

  • Twitter

  • Facebook

  • user generated content

  • blogs

  • website

  • Instagram

  • offline

  • LinkedIn

  • e-mail

  • video

  • promotions

  • phone calls

  • point of sale

  • newsletter

  • print media

  • chat

  • magazine

  • mobile

  • trade shows

  • Pinterest

  • mass media

  • games

  • Facebook page

  • events

  • review sites

  • television

  • Amazon

  • movies

  • mobile app

  • on premises

  • Snapchat

  • display advertisement

  • causes and charity

  • coupons

  • newspaper

  • Whatsapp

  • text SMS

  • radio

  • Slack

  • Netflix

  • out of home

  • eBay

  • channel partners

  • billboards

  • Skype

  • Youtube

  • omnichannel

  • mobile ads

  • Facebook at work

  • support groups

  • brochure

  • Yelp

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting