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MERKLE vs Cake Affiliate Marketing Solution: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of MERKLE vs. Cake Affiliate Marketing Solution is based on a specific set of business needs and context. The comparison uses 2779 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing MERKLE and Cake Affiliate Marketing Solution

MERKLE, and Cake Affiliate Marketing Solution belong to a category of solutions that help Affiliate Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

MERKLE covers Advertisement with Review Sites, Digital Marketing, Engagement Management with Social Media, Loyalty Management with Mobile, etc.

Cake Affiliate Marketing Solution focuses on Advertisement with Website, Campaign Management, Communication Management with Omnichannel, Engagement Management with Phone Calls, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo MERKLE

Focus area

Software Failure Risk

  • medium

logo Cake Affiliate Marketing Solution

Focus area

Software Failure Risk

  • medium

About

Merkle: a global, data-driven, performance marketing agency

Performance Marketing Software

Age

1971

Financials

M&A

Business Need

Total Processes
(we found evidences for)

77

60

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction




engagement management

engaging and following up


loyalty management

customise loyalty program


campaign management

campaign analytics


social media management

social media analytics


lead qualification

lead qualification: technographic

lead qualification: demographic



personalized marketing



training & onboarding


competitive intelligence



products & pricelist management


relationship management


sales call management


communication management

sending & publishing communications



customer feedback management


lifetime value management




touchpoint management



international marketing


sales document management

contract management


generation of new leads



social media marketing



helpdesk management


contact list management


conversion management


rating and review management


workflow management


referral management



performance management


billing and invoice management



customer case management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Launch new products

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve digital and social presence

  • See 9 more
  • Increase sales & revenue

  • Grow market share

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Enhance customer relationships

  • Increase customer life time value

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Improve stakeholder relations

  • Build brand awareness

  • See 9 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • mobile

  • website

  • omnichannel

  • review sites

  • mobile app

  • Amazon

  • offline

  • mobile ads

  • social media

  • point of sale

  • Facebook

  • user generated content

  • blogs

  • video

  • Yelp

  • Tripadvisor

  • on premises

  • promotions

  • display advertisement

  • See 18 more
  • phone calls

  • e-mail

  • mobile

  • website

  • omnichannel

  • review sites

  • mobile app

  • Amazon

  • offline

  • mobile ads

  • social media

  • point of sale

  • Facebook

  • user generated content

  • blogs

  • video

  • Yelp

  • Tripadvisor

  • on premises

  • promotions

  • display advertisement

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting