Comparison Summary
Introducing MERKLE and Sparkfly
MERKLE belong to a category of solutions that help Affiliate Marketing, whereas Sparkfly belong to a category of solutions that help Customer Loyalty Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
MERKLE covers Advertisement with Review Sites, Digital Marketing, Engagement Management with Social Media, Loyalty Management with Mobile, etc.
Sparkfly focuses on Loyalty Management with Mobile, Engagement Management, Digital Marketing with Promotions, Advertisement with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Merkle: a global, data-driven, performance marketing agency
Sparkfly | help marketers maximize acquisition and loyalty programs by connecting consumer behavior with sales
Age
1971
Financials
M&A
PRIVATE
Business Need
Total Processes
(we found evidences for)
77
27
Total Goals
(we found evidences for)
12
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase sales & revenue
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Launch new products
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Scale best practices
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Improve brand engagement
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Establish thought leadership
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Grow market share
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Build brand awareness
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Improve ROI
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Improve digital and social presence
- See 9 more
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Enhance customer relationships
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Improve ROI
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Enter new markets internationally or locally
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Improve digital and social presence
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Acquire customers
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Increase sales & revenue
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Improve brand engagement
- See 4 more
Top Channels
Channels Used
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promotions
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offline
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coupons
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point of sale
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mobile
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e-mail
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social media
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mobile app
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text SMS
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on premises
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display advertisement
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games
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website
- See 10 more
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promotions
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offline
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coupons
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point of sale
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mobile
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e-mail
-
social media
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mobile app
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text SMS
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on premises
-
display advertisement
-
games
-
website
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
