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Mixpanel vs StatCounter: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mixpanel vs. StatCounter is based on a specific set of business needs and context. The comparison uses 6708 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mixpanel and StatCounter

Mixpanel, StatCounter, Woopra, Kissmetrics, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mixpanel covers Engagement Management with Website, Products & Pricelist Management, Funnel Analysis with Mobile, Product Marketing, etc.

StatCounter focuses on Social Media Management with Social Media, Campaign Management with Website, Engagement Management with Website, Communication Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mixpanel

Focus area

Mixpanel is better than StatCounter for

Software Failure Risk

  • medium

logo StatCounter

Focus area

StatCounter is better than Mixpanel for

Software Failure Risk

  • medium

About

Self-serve product analytics to convert, engage, and retain users

Statcounter - Web Analytics Made Easy

Age

2009

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

77

50

Total Goals
(we found evidences for)

16

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


products & pricelist management



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



campaign management

campaign analytics

campaign monitoring


competitive intelligence



social media management

social media analytics

engaging on social media

scheduling post to social media


helpdesk management


sales document management

proposal & quote management

contract management


workflow management



customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management


loyalty management

identify target customers

customise loyalty program




lead qualification

lead qualification: behavioural



segmentation and targeting



conversion management


content management



generation of new leads


sales review & feedback


community building



knowledge management




account management


social media marketing


international marketing



follower management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve digital and social presence

  • Improve brand engagement

  • Improve visibility

  • Manage risk

  • Build brand awareness

  • See 13 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Scale best practices

  • See 7 more

Top Channels

Channels Used

  • website

  • social media

  • e-mail

  • mobile

  • Facebook

  • mobile app

  • phone calls

  • Twitter

  • user generated content

  • offline

  • on premises

  • blogs

  • video

  • display advertisement

  • promotions

  • Pinterest

  • Instagram

  • coupons

  • causes and charity

  • Doubleclick

  • games

  • out of home

  • billboards

  • See 20 more
  • website

  • social media

  • e-mail

  • mobile

  • Facebook

  • mobile app

  • phone calls

  • Twitter

  • user generated content

  • offline

  • on premises

  • blogs

  • video

  • display advertisement

  • promotions

  • Pinterest

  • Instagram

  • coupons

  • causes and charity

  • Doubleclick

  • games

  • out of home

  • billboards

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting