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mParticle vs Airbyte: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of mParticle vs. Airbyte is based on a specific set of business needs and context. The comparison uses 1476 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing mParticle and Airbyte

mParticle, Airbyte, NGDATA, Tealium Audiencestream CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

mParticle covers Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

Airbyte focuses on Workflow Management, Engagement Management with E-Mail, Contact List Management with E-Mail, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo mParticle

Focus area

Software Failure Risk

  • low

logo Airbyte

Focus area

Software Failure Risk

  • medium

About

Customer data platform to simplify your customer data infrastructure

Open Data Movement Platform

Financials

SEED

Business Need

Total Processes
(we found evidences for)

44

24

Total Goals
(we found evidences for)

11

4

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



training & onboarding



campaign management



competitive intelligence



products & pricelist management


segmentation and targeting


promotion management



loyalty management


lead qualification


workflow management


generation of new leads


international marketing


compliance & governance


customer feedback management


social media management

social media analytics


communication management

sending & publishing communications


touchpoint management


lifetime value management


creating contact list


contact list management

creating contact list


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more
  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Launch new products

  • See 1 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • promotions

  • website

  • See 1 more
  • e-mail

  • phone calls

  • promotions

  • website

  • See 1 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting