Comparison Summary
Introducing mParticle and Simon CDP
mParticle, Simon CDP, NGDATA, Tealium Audiencestream CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
mParticle covers Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
Simon CDP focuses on Engagement Management with E-Mail, Channel Marketing, Personalized Marketing with Review Sites, Campaign Management with E-Mail, etc.
"It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. " - Fernando Machado
"Simon helps us simplify the data stemming from over 30 million users into actionable segments and automations. I love how they handle our data, allow us to easily work with top tier marketing tools, and drive revenue for Vivino. " - Brant Cebulla
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer data platform to simplify your customer data infrastructure
Customer Data Platform to deliver data-driven, personalized customer experiences
Financials
SERIES C
Business Need
Total Processes
(we found evidences for)
44
38
Total Goals
(we found evidences for)
11
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
- See 8 more
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Increase sales & revenue
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Establish thought leadership
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Enter new markets internationally or locally
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Improve brand engagement
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Manage risk
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Improve efficiency
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Improve ROI
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Grow market share
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Scale best practices
- See 9 more
Top Channels
Channels Used
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e-mail
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review sites
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Tripadvisor
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text SMS
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promotions
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social media
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games
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omnichannel
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Instagram
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website
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user generated content
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blogs
- See 9 more
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e-mail
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review sites
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Tripadvisor
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text SMS
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promotions
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social media
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games
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omnichannel
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Instagram
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website
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user generated content
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blogs
- See 9 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
