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mParticle vs Stratifyd: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of mParticle vs. Stratifyd is based on a specific set of business needs and context. The comparison uses 1976 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing mParticle and Stratifyd

mParticle, Stratifyd, NGDATA, Tealium Audiencestream CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

mParticle covers Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

Stratifyd focuses on Customer Feedback Management with Omnichannel, Helpdesk Management with Phone Calls, Social Media Management, Contact List Management with Phone Calls, etc.

"This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data w...e ended up making a backward-looking model that really helped us understand the customer journey. " - Geoff Massanek

"Stratifyd gives me an amazing experience, I get more done happier, and that gets more done for our customers. It's a win, win, win scenario. " - James Tribe

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo mParticle

Focus area

Software Failure Risk

  • low

logo Stratifyd

Focus area

Stratifyd is better than mParticle for

Software Failure Risk

  • low

About

Customer data platform to simplify your customer data infrastructure

Augmented Intelligence Platform to deliver real-time insights to the people who need them

Financials

SERIES E

Business Need

Total Processes
(we found evidences for)

44

50

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



training & onboarding



campaign management



competitive intelligence



products & pricelist management


segmentation and targeting


promotion management



loyalty management


lead qualification

lead qualification: technographic


workflow management


generation of new leads


international marketing


compliance & governance


customer feedback management

measuring customer satisfaction


social media management

social media analytics


communication management

sending & publishing communications


touchpoint management


helpdesk management



community building


contact list management


call transcription


sales call management

call transcription



rating and review management



relationship management


contract management


sales document management

contract management




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve internal communications

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Launch new products

  • Build brand awareness

  • Manage risk

  • Scale best practices

  • Improve efficiency

  • See 9 more

Top Channels

Channels Used

  • phone calls

  • social media

  • omnichannel

  • chat

  • offline

  • user generated content

  • blogs

  • on premises

  • e-mail

  • website

  • trade shows

  • Instagram

  • point of sale

  • magazine

  • print media

  • review sites

  • Amazon

  • See 14 more
  • phone calls

  • social media

  • omnichannel

  • chat

  • offline

  • user generated content

  • blogs

  • on premises

  • e-mail

  • website

  • trade shows

  • Instagram

  • point of sale

  • magazine

  • print media

  • review sites

  • Amazon

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting