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Muck Rack vs Universal Information Services: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Muck Rack vs. Universal Information Services is based on a specific set of business needs and context. The comparison uses 1739 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Muck Rack and Universal Information Services

Muck Rack, Universal Information Services, Critical Mention, Meltwater, etc., belong to a category of solutions that help Public Relations. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Muck Rack covers Public Relations, Social Media Management with Social Media, Communication Management with Social Media, Collaboration, etc.

Universal Information Services focuses on Public Relations, Media Buying, Social Media Management with Social Media, Communication Management with Social Media, etc.

"This really collaborative experience has empowered everybody on our team to deliver better results for our clients. " - Quinn Wageman

"Media analysis helps us achieve our goals. If we fall behind next year, we can see where we need to do things differently. If we see a certain key message falling behind, we can remedy that. " - Jeff Richardson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Muck Rack

Focus area

Muck Rack is better than Universal Information Services for

Software Failure Risk

  • medium

logo Universal Information Services

Focus area

Software Failure Risk

  • medium

About

Muck Rack for journalists and public relations

PR Measurement & News Monitoring | Universal Information

Financials

SEED

PRIVATE

Business Need

Total Processes
(we found evidences for)

55

16

Total Goals
(we found evidences for)

10

7

Top Processes

Evidences indicate better relative satisfaction



social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media


communication management

sending & publishing communications

tracking & monitoring communications



engagement management

engaging and following up


content management

content publishing


contact list management


trade show marketing


workflow management


relationship management


rating and review management




campaign management

campaign analytics



training & onboarding


sales document management


loyalty management

identify target customers



generation of new leads



competitive intelligence




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Improve ROI

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Establish thought leadership

  • See 7 more
  • Enhance customer relationships

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase sales & revenue

  • Improve digital and social presence

  • See 4 more

Top Channels

Channels Used

  • social media

  • mass media

  • offline

  • on premises

  • television

  • radio

  • user generated content

  • blogs

  • See 5 more
  • social media

  • mass media

  • offline

  • on premises

  • television

  • radio

  • user generated content

  • blogs

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting