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Net-results Marketing Automation vs Act-On: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Net-results Marketing Automation vs. Act-On is based on a specific set of business needs and context. The comparison uses 19232 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Net-results Marketing Automation and Act-On

Net-results Marketing Automation, Act-On, eTrigue DemandCenter, RD Station, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Net-results Marketing Automation covers Campaign Management with Website, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with Website, etc.

Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"Our marketing organization would be dead in the water without Net-results. Net-results is a complete marketing automation solution. It offers a whole host of robust features, responsive support and is affordable. " - Yvonne S.

"Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM. " - Sam Saunders

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Net-results Marketing Automation

Focus area

Net-results Marketing Automation is better than Act-On for

Software Failure Risk

  • low

logo Act-On

Focus area

Act-On is better than Net-results Marketing Automation for

Software Failure Risk

  • low

About

Intuitive Software with Powerful Tools to Create, Connect, and Engage

Act-On | An automated Growth Marketing Platform

Age

1996

2005

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

112

Total Goals
(we found evidences for)

12

21

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads



lead qualification: demographic

lead qualification: firmographic

lead qualification: behavioural



workflow management


social media management

engaging on social media

scheduling post to social media

monitoring social media



helpdesk management



contact list management

creating contact list


training & onboarding



content publishing


personalized marketing


knowledge management




sales document management

contract management

proposal & quote management


membership management


conversion management





segmentation and targeting


competitive intelligence



performance management



social media marketing



customer feedback management




relationship management


loyalty management

identify target customers


sales review & feedback


products & pricelist management


database marketing



revenue cycle management


Scheduling & dispatching



business development


conference call management


relationship marketing


lifetime value management


trade show marketing


advocacy management




international marketing



follower management






subscription management


create learning path


courses & assessment

create learning path


rating and review management


sales call management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Shorten ramp up time

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve digital and social presence

  • Scale best practices

  • Launch new products

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting