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NGDATA vs Lexer CDP: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of NGDATA vs. Lexer CDP is based on a specific set of business needs and context. The comparison uses 1040 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing NGDATA and Lexer CDP

NGDATA, Lexer CDP, Tealium Audiencestream CDP, Mapp Intelligence, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

NGDATA covers Engagement Management, Lifetime Value Management, Competitive Intelligence, Loyalty Management with Promotions, etc.

Lexer CDP focuses on Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo NGDATA

Focus area

Software Failure Risk

  • low

logo Lexer CDP

Focus area

Software Failure Risk

  • medium

About

Customer Data Platform driving engagement with the customers and build more successful relationships

Customer Data Platform that helps brands and retailers genuinely understand their customers

Financials

SERIES C

SERIES B

Business Need

Total Processes
(we found evidences for)

48

31

Total Goals
(we found evidences for)

10

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


lifetime value management


competitive intelligence


loyalty management

identify target customers


communication management


campaign management

campaign analytics



sales document management

contract management


helpdesk management


contact list management


promotion management


customer feedback management



training & onboarding


discount management



personalized marketing



segmentation and targeting



lead qualification




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Increase customer life time value

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • See 7 more
  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase average basket value

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • Facebook

  • offline

  • on premises

  • promotions

  • See 4 more
  • e-mail

  • mobile

  • social media

  • Facebook

  • offline

  • on premises

  • promotions

  • See 4 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

No Data

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medium

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Business Setting