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Nosto vs TargetBay: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Nosto vs. TargetBay is based on a specific set of business needs and context. The comparison uses 2002 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Nosto and TargetBay

Nosto, Fresh Relevance, Yotpo, etc., belong to a category of solutions that help E-Commerce Software, whereas TargetBay, Okendo, Grade.Us Review Management, etc., belong to a category of solutions that help Reviews and Reputation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Nosto covers Advertisement with Social Media, Engagement Management, Cross Selling with Website, Merchandising with Website, etc.

TargetBay focuses on Engagement Management with E-Mail, Rating And Review Management with Social Media, Advertisement with Social Media, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Nosto

Focus area

Software Failure Risk

  • low

logo TargetBay

Focus area

TargetBay is better than Nosto for

Software Failure Risk

  • low

About

Nosto - World's Leading E-commerce Personalization Platform

TargetBay - Reviews And Q&A, Behavioral Pop Up, Email ...

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

55

58

Total Goals
(we found evidences for)

17

11

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up




social media management

social media analytics

managing social media account

engaging on social media


helpdesk management



training & onboarding


content management


segmentation and targeting


products & pricelist management


sales document management

proposal & quote management


loyalty management

identify target customers

customise loyalty program



generation of new leads


campaign management


rating and review management


customer feedback management

measuring customer satisfaction


lifetime value management



communication management

sending & publishing communications


competitive intelligence



social media marketing


personalized marketing



promotion management


workflow management




meeting management


sales call management

meeting management


discount management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Launch new products

  • Increase average basket value

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve brand engagement

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve internal communications

  • Increase customer life time value

  • See 14 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Scale best practices

  • Grow market share

  • Reduce bounce

  • Improve efficiency

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • promotions

  • point of sale

  • offline

  • user generated content

  • coupons

  • Facebook

  • Instagram

  • display advertisement

  • review sites

  • blogs

  • mobile

  • games

  • video

  • phone calls

  • Facebook page

  • Twitter

  • See 16 more
  • e-mail

  • social media

  • website

  • promotions

  • point of sale

  • offline

  • user generated content

  • coupons

  • Facebook

  • Instagram

  • display advertisement

  • review sites

  • blogs

  • mobile

  • games

  • video

  • phone calls

  • Facebook page

  • Twitter

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting