Guiding you to choose between Oktopost vs. Buzzsumo: 2024

Comparison Summary

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Oktopost and Buzzsumo: Customer Satisfaction Data

Most deployed common Use Cases for Oktopost and Buzzsumo

Why is Oktopost and Buzzsumo the best choice for Social Media Management?

Oktopost is a comprehensive platform that assists businesses in managing their social media presence. It helps them schedule posts, track engagement, and analyze results. Oktopost also offers features for employee advocacy and campaign management. BuzzSumo focuses on social media analytics and content curation. It helps marketers find trending content, identify influencers, and monitor brand mentions. Both tools provide dashboards for analyzing social media data, but the functionality and depth of analysis may vary.

"...I love the interface, the reporting tool and how easy and transparent it makes my social sharing...." Peer review by Noa D., Design

"...It scours the internet for content based on searches and generates a report for the enquirer, based on social shares and likes...." Peer review from Featured Customers

How does Oktopost and Buzzsumo address your Content Management Challenges?

Oktopost and Buzzsumo both help businesses manage content. Oktopost allows users to schedule posts, review statistics, and create content. Buzzsumo helps users find popular content and analyze social media performance. Oktopost has a built-in employee advocacy feature that allows companies to share content across their organization. Buzzsumo focuses on providing insights about the success of online content. However, Oktopost lacks the ability to automatically optimize posting times, while Buzzsumo can be expensive for those with limited content marketing needs.

"...It helps you in numerous ways: discovering relevant content, monitoring social media, posting of content, etc...." Peer review by Rudi Meylemans, Management Consulting

"...Which is what most companies struggle with - how to operationalize content marketing and how to do it well...." Peer review by Meyrick D'Souza, CEO, Redshift Pte Ltd

How does Oktopost and Buzzsumo address your Engagement Management Challenges?

Oktopost focuses on managing social media engagement for a company's entire team, enabling them to track and improve performance across multiple platforms. Oktopost allows users to schedule content, monitor engagement, and analyze campaign performance. Buzzsumo helps users find engaging content and identify influential voices by analyzing social shares and engagement data. Buzzsumo lacks the ability to schedule content or monitor engagement, but it excels at identifying trending topics and influential content creators. Both tools have limitations, such as missing features or limited data availability.

"...We also need to find out how our campaigns performed - for both engagement and conversions...." Peer review by Chris J. B., Digital Communications Officer, Research

"...This really helps us understand what people engage with and what they are actually looking for to solve their problems...." Peer review by Andrew P., SEO and Content Manager, Education

How does Oktopost and Buzzsumo facilitate Communication Management?

Oktopost and Buzzsumo both help with social media communication management. Oktopost focuses on scheduling, publishing, and tracking social media posts, allowing for lead generation and campaign management. Buzzsumo specializes in finding and analyzing popular content, identifying influencers, and tracking social media performance. Oktopost offers a more comprehensive approach to social media management, while Buzzsumo provides deeper insights into content performance and social trends. The limitations of both tools are that they may not be able to track all social media platforms effectively.

"...The social advocacy board to extent reach /HubSpot integration for complete reporting/ streams to monitor social channels/ content integration with feedly for content sharing/ easy reporting...." Peer review by Agency

"...This helped us to stop posting on social media platforms that our prospects weren't using...." Peer review by Brittney Collier, Marketing Assistant, ASTM International