Overview: Oktopost and Buzzsumo as Social Media Marketing Category solutions.

Oktopost is ideal for enterprises focusing on brand awareness and thought leadership, thanks to its robust social media management features and analytics tools. Buzzsumo, with its content management capabilities and focus on customer acquisition, is suited for brands in marketing and media sectors aiming to enhance engagement and market presence.

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Oktopost and Buzzsumo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Oktopost provides a comprehensive suite for social media management, engagement management, and communication management, aligning with enterprise needs for extensive audience interaction. read more →

Buzzsumo excels in content management and social media engagement, offering tools for content sharing and schedule management to optimize digital presence. read more →

Business Goals

Oktopost helps businesses improve ROI, build brand awareness, and establish thought leadership, targeting companies focused on digital growth and brand reputation. read more →

Buzzsumo supports goals of customer acquisition and brand engagement, ideal for businesses prioritizing market share expansion and increased audience interaction. read more →

Core Features

Oktopost is known for its detailed analytics, custom reporting, and data import/export features, which support informed decision-making and secure data handling. read more →

Buzzsumo stands out with integration and analytics features, as well as custom reporting, catering to users needing in-depth content performance insights. read more →

Vendor Support

Oktopost offers 24/7 support, including phone, email, and chat, catering to enterprise needs for reliable and multi-channel assistance. read more →

Buzzsumo provides basic support with 24/7 chat support, addressing user requirements for immediate assistance. read more →

Segments and Industries

Oktopost is popular among large enterprises in the computer software and IT services sectors, reflecting its suitability for tech-driven businesses. read more →

Buzzsumo is frequently used by marketing and media companies, highlighting its focus on enhancing content strategies and media outreach. read more →

Operational Alignment

Oktopost seamlessly fits into enterprise-level workflows, designed for complex social media strategies and large-scale content distribution. read more →

Buzzsumo aligns with businesses looking to streamline content creation and sharing, making it ideal for companies managing diverse digital platforms. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Phone Support

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Email Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Oktopost and Buzzsumo

How does Oktopost and Buzzsumo facilitate Social Media Management?

Oktopost is a comprehensive platform that assists businesses in managing their social media presence. It helps them schedule posts, track engagement, and analyze results. Oktopost also offers features for employee advocacy and campaign management. BuzzSumo focuses on social media analytics and content curation. It helps marketers find trending content, identify influencers, and monitor brand mentions. Both tools provide dashboards for analyzing social media data, but the functionality and depth of analysis may vary.

"...They say social sharing has never been easier and they're competing amongst themselves to top the leaderboard...." Peer review by Rene C., Accounting

"...Great for social tracking, determining potential new influencers in our space. ...." Peer review by Allison T., Digital Communications Manager, Marketing and Advertising

How can Oktopost and Buzzsumo enhance your Content Management process?

Oktopost and Buzzsumo both help businesses manage content. Oktopost allows users to schedule posts, review statistics, and create content. Buzzsumo helps users find popular content and analyze social media performance. Oktopost has a built-in employee advocacy feature that allows companies to share content across their organization. Buzzsumo focuses on providing insights about the success of online content. However, Oktopost lacks the ability to automatically optimize posting times, while Buzzsumo can be expensive for those with limited content marketing needs.

"...It is also visually appealing and offers the ability to not only manage our social channels, but also monitor our competitors and industry news, while curating and sharing relevant content in our space...." Peer review by Courtney B, Account-Based Marketing Manager, Computer Software

"...We use it for content curation for our social media channels but also for marketing research...." Peer review by Account Manager in Marketing

What solutions does Oktopost and Buzzsumo provide for Engagement Management?

Oktopost focuses on managing social media engagement for a company's entire team, enabling them to track and improve performance across multiple platforms. Oktopost allows users to schedule content, monitor engagement, and analyze campaign performance. Buzzsumo helps users find engaging content and identify influential voices by analyzing social shares and engagement data. Buzzsumo lacks the ability to schedule content or monitor engagement, but it excels at identifying trending topics and influential content creators. Both tools have limitations, such as missing features or limited data availability.

"...But, aside from just saving time, Oktopost is a great overall social media management tool, it helps a lot with my reporting each month... having so many different specific engagements being tracked really helps us to understand where our time is best spent...." Peer review by Administrator

"...BuzzSumo's social data helps you discover engaging content and outreach opportunities...." Peer review from Featured Customers

How does Oktopost and Buzzsumo address your Communication Management Challenges?

Oktopost and Buzzsumo both help with social media communication management. Oktopost focuses on scheduling, publishing, and tracking social media posts, allowing for lead generation and campaign management. Buzzsumo specializes in finding and analyzing popular content, identifying influencers, and tracking social media performance. Oktopost offers a more comprehensive approach to social media management, while Buzzsumo provides deeper insights into content performance and social trends. The limitations of both tools are that they may not be able to track all social media platforms effectively.

"...We were responsible for social media posting across the company - utilizing mainly Twitter and LinkedIn..." Peer review by Claudia Pitarque, Digital Marketing Manager, Hobsons

"...Personally, I use Buzzsumo for two main purposes:To look up a certain topic and see what has been published and what has been popular and trending regarding this topic..." Peer review by Verified User, Analyst in Other, Marketing and Advertising