Guiding you to choose between Oktopost vs. Lately: 2024

Comparison Summary

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Oktopost and Lately: Customer Satisfaction Data

Most deployed common Use Cases for Oktopost and Lately

How can Oktopost and Lately optimize your Social Media Management Workflow?

Oktopost and Lately both offer social media management tools. Oktopost focuses on B2B marketing, providing features like employee advocacy and campaign tracking. Lately emphasizes AI-powered content generation and social media analytics. Oktopost is limited by its user interface, while Lately is limited by its pricing structure.

"...The software allows you to track the social journey of a lead from initial engagement all the way to conversion...." Peer review by Samson K., Marketing and Advertising

"...We're able to have one place where both project management, social media content generation, and accountability practices rest in one place...." Peer review by Blake P, Operations

How can Oktopost and Lately optimize your Communication Management Workflow?

Oktopost and Lately both help manage social media communication. Oktopost allows users to schedule and publish posts across various social media platforms. Lately generates social media posts using artificial intelligence. Oktopost focuses on tracking social media activity to measure its impact on lead generation, while Lately emphasizes generating engaging content using AI. A limitation of Oktopost is that it cannot publish a post to multiple channels at once.

"...One major benefit has been the social conversion tracking...." Peer review by Kaitlyn M, Online Marketing Specialist, Computer Software

"...Extend your social media publishing across tens, hundreds and thousands of social media accounts tied to the company:..." Lately Social AI Content and Social Media Programs Software

How can Oktopost and Lately optimize your Content Management Workflow?

Oktopost allows users to share content across their organization and track its performance. Oktopost also offers content curation features. Lately provides a comprehensive marketing dashboard, including content creation, project management, and analytics. Lately uses AI to create social media content and manage social marketing programs.

"...Oktopost has allowed Cerasis to remain effective at social media and content marketing, consistently getting in front of our desired target audience...." Peer review by Adam Robinson, Director of Marketing, Cerasis, Cerasis

"...Lately is an all-in-one marketing dashboard designed to pull together content, project management, analytics and more in one place, at a small-business price...." Peer review