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omnisend vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of omnisend vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 6099 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing omnisend and itracMarketer Platform

omnisend, itracMarketer Platform, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

omnisend covers Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"I looked at a number of marketing automation platforms and felt with Omnisend that we had found a company with similar values. It was clear they would help us fully leverage the platform’s features and implement it effectively " - James Le Compte

"CASL compliance module in use — we are compliant — everything is setup, they take care of everything. " - The Keg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo omnisend

Focus area

omnisend is better than itracMarketer Platform for

Software Failure Risk

  • low

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Email & Marketing Automation CRM Platform to improve and grow business.

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

91

52

Total Goals
(we found evidences for)

18

9

Top Processes

Evidences indicate better relative satisfaction


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring



helpdesk management


loyalty management

identify target customers

customise loyalty program


contact list management

creating contact list


promotion management



segmentation and targeting


content management


social media management

social media analytics

engaging on social media

scheduling post to social media



discount management





generation of new leads


customer feedback management



products & pricelist management


personalized marketing



lifetime value management


sales document management

proposal & quote management


knowledge management


courses & assessment

track learning progress


rating and review management


training & onboarding


social media marketing




performance management


business development




account management


competitive intelligence


calendar management





sales incentive management



lead qualification





relationship management


distribution management




Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting