cuspera logo CUSPERA

omnisend vs Zapier: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of omnisend vs. Zapier is based on a specific set of business needs and context. The comparison uses 21716 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing omnisend and Zapier

omnisend, Zapier, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

omnisend covers Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Zapier focuses on Workflow Management, Communication Management with E-Mail, Generation Of New Leads with Social Media, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo omnisend

Focus area

omnisend is better than Zapier for

Software Failure Risk

  • low

logo Zapier

Focus area

Zapier is better than omnisend for

Software Failure Risk

  • medium

About

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Zapier | The easiest way to automate your work

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

91

132

Total Goals
(we found evidences for)

18

19

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign analytics

campaign monitoring




loyalty management

identify target customers

customise loyalty program


contact list management

creating contact list


promotion management



segmentation and targeting


content publishing


social media management

social media analytics

engaging on social media

scheduling post to social media



discount management





generation of new leads


customer feedback management

measuring customer satisfaction



products & pricelist management


personalized marketing



lifetime value management


sales document management

contract management

proposal & quote management


knowledge management


courses & assessment

track learning progress

create learning path


rating and review management


training & onboarding


social media marketing




performance management


business development




account management


competitive intelligence


calendar management





sales incentive management



lead qualification

lead qualification: technographic



subscription management


referral management



follower management



customer case management


relationship marketing


conversion management


sales review & feedback




meeting management



sales call management

meeting management


relationship management



community building



billing and invoice management




conference call management







revenue cycle management



database marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve visibility

  • Establish thought leadership

  • Improve navigation

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more
  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting