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ON24 Platform vs Qumu: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ON24 Platform vs. Qumu is based on a specific set of business needs and context. The comparison uses 15282 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ON24 Platform and Qumu

ON24 Platform, BrightTALK, GoTo Webinar, etc., belong to a category of solutions that help Webinar and Conferencing, whereas Qumu, BrightCove, Kaltura Video for Business, etc., belong to a category of solutions that help Video Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ON24 Platform covers Attendee Engagement, Generation Of New Leads, Content Management, Communication Management with E-Mail, etc.

Qumu focuses on Collaboration with Video, Video Engagement with Video, Communication And Broadcasting Using Video with Video, Video Content Management with Video, etc.

"We use ON24 to qualify leads through in-webinar surveys. We make them as visible as possible within the audience experience because we want people to focus on taking that action so we can ultimately move these leads down the funnel faster. " - WES MATHEW

"When we were looking for a virtual event solution, the number one thing was ease of use. We had a very short time to turn this event around. We also knew we wanted to have a combination of live streaming and pre-recorded content, and wanted particip...ants to be able to interact with one another. All of these features were available from Qumu. " - Nicole Dolan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ON24 Platform

Focus area

ON24 Platform is better than Qumu for

Software Failure Risk

  • medium

logo Qumu

Focus area

Qumu is better than ON24 Platform for

Software Failure Risk

  • low

About

Platform to convert customer engagement into revenue

Video Engagement Platform to manage, secure and measure content

Age

1998

Financials

SERIES C

M&A

Business Need

Total Processes
(we found evidences for)

105

31

Total Goals
(we found evidences for)

17

4

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


generation of new leads


content publishing

searching for content


communication management

sending & publishing communications



social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account


competitive intelligence


helpdesk management


account management



campaign management

campaign monitoring


training & onboarding




lead qualification

lead qualification: technographic


conference call management


international marketing


sales document management

contract management



customer feedback management

measuring net promoter score

measuring customer satisfaction



conversion management


workflow management





lifetime value management




trade show marketing



knowledge management

creating knowledge base


contact list management


products & pricelist management



business development


segmentation and targeting







courses & assessment

create learning path


loyalty management

identify target customers




customer case management


personalized marketing


advocacy management


rating and review management



discount management


promotion management



social media marketing



merger and acquisition





community building


relationship marketing


relationship management



sales call management


distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Establish thought leadership

  • Scale best practices

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve brand engagement

  • Improve digital and social presence

  • Improve consistency

  • Increase customer life time value

  • Shorten ramp up time

  • Improve efficiency

  • See 14 more
  • Improve internal communications

  • Launch new products

  • null

  • null

  • See 1 more

Top Channels

Channels Used

  • video

  • offline

  • phone calls

  • mobile

  • mass media

  • website

  • events

  • trade shows

  • user generated content

  • chat

  • causes and charity

  • e-mail

  • social media

  • on premises

  • Slack

  • point of sale

  • Skype

  • print media

  • magazine

  • channel partners

  • blogs

  • mobile app

  • See 19 more
  • video

  • offline

  • phone calls

  • mobile

  • mass media

  • website

  • events

  • trade shows

  • user generated content

  • chat

  • causes and charity

  • e-mail

  • social media

  • on premises

  • Slack

  • point of sale

  • Skype

  • print media

  • magazine

  • channel partners

  • blogs

  • mobile app

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting