Guiding you to choose between Onclusive vs. Meltwater: 2024

Comparison Summary

Onclusive: Onclusive partners with PR and comms teams to monitor and analyze media coverage. Performance is increased and value demonstrated across news channels and social media.

Meltwater: Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Onclusive and Meltwater: Customer Satisfaction Data

Most deployed common Use Cases for Onclusive and Meltwater

How does Onclusive and Meltwater address your Public Relations Challenges?

Onclusive and Meltwater are similar in that they both provide tools for public relations measurement and analysis, including media monitoring and competitive analysis. Onclusive, however, focuses more on attribution reporting for PR measurement, while Meltwater excels in global data coverage and PR distribution. A limitation shared by both tools is the challenge of keeping media contact information current.

"...PR is an important aspect of any company and you have to be able to trust the right PR softwares...." Peer review by Spencer S, Event Planner

"...I used to utilize Meltwater at my current PR agency and it was always very helpful finding media contacts...." Peer review by Kate S, Senior Account Manager, Marketing and Advertising

How can Onclusive and Meltwater optimize your Social Media Management Workflow?

Both tools provide social media analytics and monitoring capabilities. Onclusive emphasizes connecting newswire efforts with social media activity, while Meltwater focuses on comprehensive social monitoring. Onclusive integrates with existing systems for a seamless experience, while Meltwater offers customizable dashboards and reporting features. A limitation of both tools is their potential for incomplete or inaccurate data.

"...The combination of data and having a customer success representative who works with our team on a regular basis to help us analyze and report our work...." Peer review by Executive Sponsor

"...Robust social monitoring capabilities, easy to set up, really great customer support, easily customizable, and easy to export reports. ...." Peer review by Linda R., Director of Digital Communications, Education

How does Onclusive and Meltwater address your Communication Management Challenges?

Onclusive helps companies understand and leverage media coverage through tools that analyze and track online publications, social media, and influencer content. Meltwater provides similar capabilities but emphasizes social media monitoring and management, enabling users to schedule posts and engage with audiences. Onclusive focuses on correlating media coverage with website traffic, while Meltwater offers a broader range of tools for social media engagement. A limitation of both tools is their lack of comprehensive social media tracking capabilities.

"...The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude...." Essentials Media Monitoring

"...Great media monitoring and social analysis capabilities to get a pulse on trends and company culture...." Peer review by Agency

What Are the key features of Onclusive and Meltwater for Engagement Management?

Onclusive and Meltwater both offer tools for engagement management. Onclusive helps track social media engagement, analyze brand impact, and create customized reports, while Meltwater focuses on influencer engagement, media monitoring, and social media management. Onclusive excels in providing detailed analytics on customer interactions and connecting content to business outcomes, while Meltwater emphasizes ease of use and a comprehensive solution for PR needs. However, both tools have limitations, as Meltwater's algorithmic approach can miss important engagements, and Onclusive's focus on analytics may not provide enough value for users seeking primarily engagement features.

"...Engaging Reports Save You Time...." Enterprise Media Measurement Platforms

"...Tata CliQ has unique brand propositions which is also reflected through our CAMEL and #surething campaigns, Meltwater Engage has helped us measure the success and consumer responses to these campaigns along with spreading awareness by interacting with the audience through a single platform...." Peer review by Ruchir Falodiya, Lead, Community & Social Media, Tata CLiQ