Overview: Onesignal and Airship as Mobile Marketing Category solutions.

Onesignal and Airship are robust tools in the mobile marketing sphere, offering varied features and support to enhance customer interactions. Onesignal excels with comprehensive engagement capabilities and robust analytics, appealing to large enterprises in tech and design, while Airship stands out with strong mobile-first solutions and loyalty management features, preferred by mid-market retail and media industries. Both tools facilitate essential business goals but cater to different sectors and operational needs.

Onesignal: OneSignal is trusted for customer messaging, including push notifications and more. Used by over 1 million developers to enhance engagement.

Airship: Airship helps brands master Mobile App Experiences (MAX) to engage customers and win loyalty. Their platform focuses on enhancing app interactions for better customer retention.

Onesignal and Airship: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Onesignal supports communication management and segmentation, making it a great fit for businesses looking to manage relationships and improve engagement. read more →

Airship enables strong engagement management and loyalty programs, helping businesses enhance interactions and build customer loyalty. read more →

Business Goals

Onesignal helps businesses acquire new customers and scale best practices, focusing on enhancing customer relationships and increasing sales. read more →

Airship is geared towards improving brand engagement and building awareness, assisting in customer acquisition and enhancing customer relationships. read more →

Core Features

Onesignal's features include detailed analytics and custom reporting, with strong integration capabilities and compliance support. read more →

Airship offers AI-powered analytics with custom reports, focusing on data management and integration for better insights. read more →

Vendor Support

Onesignal provides extensive 24/7 support with email and chat options, accommodating diverse user needs for reliable assistance. read more →

Airship offers 24/7 support primarily via phone and email, ensuring consistent help for smooth operations. read more →

Segments and Industries

Onesignal is mainly used by large enterprises, particularly in tech and design industries. read more →

Airship is popular among mid-market and retail sectors, also utilized heavily in media and entertainment industries. read more →

Operational Alignment

Onesignal aligns well with enterprises that need comprehensive engagement tools, facilitating operations through mobile and web channels. read more →

Airship fits into operations that prioritize mobile engagement, excelling in environments with a focus on customer loyalty and engagement tracking. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Chat Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Onesignal and Airship

What solutions does Onesignal and Airship provide for Engagement Management?

OneSignal and Airship both help businesses engage with customers through various channels, including mobile push notifications, email, and in-app messages. OneSignal is known for its ease of use and integration with platforms like WordPress, while Airship emphasizes its AI orchestration and robust analytics capabilities. However, neither tool provides complete engagement analytics, as OneSignal lacks a comprehensive view of campaign performance, while Airship cannot connect mobile link clicks to on-site activity.

"...OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for 800k marketers & developers, delivering..." Peer review from OneSignal

"...That speed and ease allowed us to focus on our core mission of delivering engaging, thoughtful and high-quality content...." Peer review by Kristen Holgerson, Director of Marketing and Promotion, WBUR, WBUR

What Are the key features of Onesignal and Airship for Communication Management?

OneSignal and Airship both enable real-time communication with users. OneSignal is well-suited for publishers who need to send frequent notifications, especially those using WordPress. Airship offers advanced features like targeted messaging and analytics, making it suitable for large organizations aiming to increase user engagement. However, Airship has a monthly message limit, requiring payment for exceeding it.

"...Also integrates with WordPress, so users can be sent push notifications after every new publish...." Peer review by Alex C, Founder & CEO, Marketing and Advertising

"...It is a flexible and comfortable tool that supports interactive push notification messages...." 10 Best Push Notification Tools to Engage With Your Audience

How does Onesignal and Airship facilitate Segmentation And Targeting?

OneSignal and Airship both allow users to segment and target messages based on various user attributes. OneSignal provides a user interface for segment creation and targeting, while Airship utilizes APIs to integrate user-level data for personalization. OneSignal emphasizes the ease of use and minimal engineering required for segmentation and targeting. Airship focuses on achieving greater engagement and loyalty through personalized and retargeted messages.

"...One of the greatest things about OneSignal is that minimal engineering is required to execute tactics - from personalization and segmenting, to A/B testing, and beyond...." Testimonial by Mike Rome, CMO, EatStreet

"...Airship (formerly Urban Airship) is a mobile marketing and push notification application, supporting customer segmentation with highly personalized messaging, and email notifications...." Peer review