Overview: Onesignal and CleverTap as Mobile Marketing Category solutions.

Onesignal and CleverTap, both leaders in mobile marketing, offer robust capabilities but cater to distinct user needs and industries. Onesignal excels in engagement management and integration features, primarily serving large enterprises in IT and design. CleverTap supports customer engagement and campaign management extensively, with significant support options, ideal for larger enterprises across diverse sectors like financial services and software.

Onesignal: OneSignal is trusted for customer messaging, including push notifications and more. Used by over 1 million developers to enhance engagement.

CleverTap: Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Onesignal and CleverTap: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Onesignal enables engagement management and customer communication, helping businesses effectively reach and follow up with users. read more →

CleverTap excels in customer engagement and personalized marketing, focusing on campaign management and segmentation. read more →

Business Goals

Onesignal supports enhancing customer relationships and acquiring new customers, focusing on improving sales and launching new products. read more →

CleverTap is designed to increase conversion rates and customer retention, driving sales and improving brand engagement. read more →

Core Features

Onesignal offers strong analytics and integration capabilities, along with custom reporting and data handling features. read more →

CleverTap boasts advanced analytics and AI-powered solutions, enhanced by comprehensive custom reporting options. read more →

Vendor Support

Onesignal provides 24/7 support with options like email and chat support, aligning with large enterprise needs. read more →

CleverTap offers extensive support services, including 24/7 assistance, catering to various business sizes and complexities. read more →

Segments and Industries

Onesignal predominantly serves large enterprises and the IT and design industries. read more →

CleverTap serves diverse industries such as software and financial services, with a large enterprise focus. read more →

Operational Alignment

Onesignal is tailored for large-scale operations, particularly suited to the IT sector. read more →

CleverTap integrates well into diverse operational workflows, supporting complex marketing strategies and multiple channels. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Chat Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Onesignal and CleverTap

How can Onesignal and CleverTap optimize your Engagement Management Workflow?

OneSignal focuses on increasing user engagement through mobile and web push notifications, while CleverTap emphasizes personalized engagement strategies. OneSignal is easy to set up and offers a wide range of features, including email and in-app messages, whereas CleverTap offers more advanced analytics and user segmentation tools. Both platforms aim to improve customer engagement and retention, but their approaches and strengths differ. However, CleverTap may have limitations in campaign creation based on mobile numbers.

"...With OneSignal I am able to engage readers directly rather than depend on social media channels like Facebook and Twitter...." Peer review by KRYSTAL K, Founding Editor

"...User segmentation and personalizing our campaigns helped us in engaging customers who were drifting away...." Peer review by Twsha J, Tech Writer

Why is Onesignal and CleverTap the best choice for Segmentation And Targeting?

OneSignal and Clevertap both allow users to create segments and target them with personalized messages. OneSignal makes it easy to target users based on location and offers a variety of features for personalization. Clevertap excels at advanced behavioral segmentation and integrates with email delivery systems for more targeted campaigns. Clevertap has a limitation in that it only refreshes past behavior segments once a day.

"...OneSignal gives you a lot of options, from segmentation to personalization - it delivers everything we need...." Peer review by Felipe Pimont, Marketing Analyst, Evino

"...The segmentation features make it so easy to define segments and target them with messaging according to their behavior...." Peer review by Joshua S, User Engagement Director, Computer Software

How does Onesignal and CleverTap address your Training & Onboarding Challenges?

OneSignal provides a seamless onboarding experience with features like in-app message carousels, which help users quickly understand the product. This is further aided by their round-the-clock technical support team. Clevertap focuses on creating personalized onboarding journeys to drive user engagement and retention, enabling businesses to track user behavior from onboarding to monetization. However, Clevertap's complex profile creation and merging processes can be challenging for new users to understand.

"...The task of onboarding multiple teams across the country with new software is no easy feat...." Case Study Tribune Publishing

"...It's really helped me identify my bottlenecks in the onboarding process + comprehend different user pathways...." Peer review by Bilal M, Founder, Internet