Onesignal and CleverTap, An In-Depth Comparison 2024

Comparison Summary

Onesignal: OneSignal is trusted for customer messaging, including push notifications and more. Used by over 1 million developers to enhance engagement.

CleverTap: Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Onesignal and CleverTap: Customer Satisfaction Data

Most deployed common Use Cases for Onesignal and CleverTap

What Are the key features of Onesignal and CleverTap for Engagement Management?

OneSignal focuses on increasing user engagement through mobile and web push notifications, while CleverTap emphasizes personalized engagement strategies. OneSignal is easy to set up and offers a wide range of features, including email and in-app messages, whereas CleverTap offers more advanced analytics and user segmentation tools. Both platforms aim to improve customer engagement and retention, but their approaches and strengths differ. However, CleverTap may have limitations in campaign creation based on mobile numbers.

"...With OneSignal I am able to engage readers directly rather than depend on social media channels like Facebook and Twitter...." Peer review by KRYSTAL K, Founding Editor

"...Our mobile apps engagement (myIM3) have increased and also we can target the right user and increase take-up rate...." Peer review by Ikhwan T, myIM3 Product Manager, Telecommunications

Why is Onesignal and CleverTap the best choice for Segmentation And Targeting?

OneSignal and Clevertap both allow users to create segments and target them with personalized messages. OneSignal makes it easy to target users based on location and offers a variety of features for personalization. Clevertap excels at advanced behavioral segmentation and integrates with email delivery systems for more targeted campaigns. Clevertap has a limitation in that it only refreshes past behavior segments once a day.

"...OneSignal gives you a lot of options, from segmentation to personalization - it delivers everything we need...." Peer review by Felipe Pimont, Marketing Analyst, Evino

"...CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale...." Testimonial by Elliot Goldwater, Director, BD & Partnerships, Sendgrid

How does Onesignal and CleverTap facilitate Training & Onboarding?

OneSignal provides a seamless onboarding experience with features like in-app message carousels, which help users quickly understand the product. This is further aided by their round-the-clock technical support team. Clevertap focuses on creating personalized onboarding journeys to drive user engagement and retention, enabling businesses to track user behavior from onboarding to monetization. However, Clevertap's complex profile creation and merging processes can be challenging for new users to understand.

"...Automated messages sent through OneSignal s API enable Mestres and his team to develop and deliver notifications with ease...." Case Study Atrapalo

"...It's really helped me identify my bottlenecks in the onboarding process + comprehend different user pathways...." Peer review by Bilal M, Founder, Internet