Overview: Onesignal and Leanplum as Mobile Marketing Category solutions.

Onesignal and Leanplum both cater to mobile marketing needs with distinct strengths. Onesignal excels in customer relationship enhancements, offering robust analytics and segmentation, making it ideal for IT services and large enterprises. It provides comprehensive vendor support, including 24/7 service. Leanplum focuses on engagement management with a strong emphasis on mobile channels, appealing to enterprises in IT, computer software, and financial services sectors. Its engagement capabilities are enhanced by easy integration and analytics features. Businesses can choose based on their need for customer engagement or advanced analytics.

Onesignal: OneSignal is trusted for customer messaging, including push notifications and more. Used by over 1 million developers to enhance engagement.

Leanplum: Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

Onesignal and Leanplum: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Onesignal facilitates engagement management, with strong abilities in communication management and segmentation to assist large enterprises and IT services companies. read more →

Leanplum supports engagement management emphasizing on social media, communication, and loyalty management, focusing on mobile-first strategies. read more →

Business Goals

Onesignal assists in enhancing customer relationships, acquiring new customers, and improving ROI, aligning well with strategic IT and enterprise needs. read more →

Leanplum aids in enhancing customer relationships and entering new markets, benefitting brands focused on global engagement. read more →

Core Features

Onesignal stands out with its extensive analytics, custom reports, and easy data migration, essential for large-scale enterprises in complex IT environments. read more →

Leanplum offers robust analytics and custom reports, with a focus on integration and ease of use for mobile channels. read more →

Vendor Support

Onesignal provides extensive support options including 24/7 support, email, and chat, vital for enterprises demanding consistent assistance. read more →

Leanplum offers limited yet crucial vendor support, focusing on 24/7 availability and training, suitable for users focusing on immediate assistance. read more →

Segments and Industries

Onesignal suits large enterprises and IT services, adapting to businesses needing comprehensive communication tools. read more →

Leanplum is widely used by enterprises in IT, financial services, emphasizing mobile and app-first marketing strategies. read more →

Operational Alignment

Onesignal fits well within complex operational workflows, tailored for large-scale deployment in tech-forward industries. read more →

Leanplum aligns with operational needs focusing on mobile-specific environments, making it a preferred choice for tech-savvy marketers. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Chat Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Onesignal and Leanplum

Why is Onesignal and Leanplum the best choice for Engagement Management?

OneSignal and Leanplum both enable companies to engage with users through mobile push notifications. OneSignal focuses on a wide range of engagement channels, including email and in-app messages, while Leanplum concentrates on mobile engagement, including in-app experiences. OneSignal is simpler to set up and use, while Leanplum offers more advanced features and analysis. OneSignal's reporting is limited and Leanplum lacks flexibility in some trigger options and campaign QA processes.

"...With OneSignal I am able to engage readers directly rather than depend on social media channels like Facebook and Twitter...." Peer review by KRYSTAL K, Founding Editor

"...These features help to drive engagements and responses towards customers irrespective of their locations...." Peer review

What makes Onesignal and Leanplum ideal for Communication Management?

OneSignal and Leanplum both facilitate communication with users. OneSignal focuses on sending push notifications, particularly for website publishers, enabling real-time updates for new content. Leanplum, on the other hand, offers a broader approach by managing mobile content and messaging, allowing for personalized and targeted communication across various channels. OneSignal excels at delivering timely notifications, while Leanplum emphasizes scalability and personalized messaging. One limitation of Leanplum is that it has experienced occasional bugs that can affect the timing of communication messages.

"...We used to use a different platform to manage pushes, but by the number of messages we were sending our billing were sky-high...." Peer review by Administrator

"...The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum...." Peer review by Matthew Guimond, Sr. Quality Assurance Analyst, MobilityWare

How can Onesignal and Leanplum optimize your Training & Onboarding Workflow?

OneSignal and Leanplum both offer features for training and onboarding users. OneSignal provides automated messages and a support team to assist with onboarding, while Leanplum emphasizes the importance of a smooth onboarding experience for user retention and revenue. OneSignal offers a carousel feature to break down the onboarding process, while Leanplum focuses on creating structured onboarding flows.

"...Automated messages sent through OneSignal s API enable Mestres and his team to develop and deliver notifications with ease...." Case Study Atrapalo

"...Initially, onboarding was the focus, but we wanted to identify new engagement opportunities...." Testimonial by Lomit Patel, Vice President of Growth, IMVU

How can Onesignal and Leanplum optimize your Segmentation And Targeting Workflow?

OneSignal and Leanplum both enable segmentation and targeting for personalized messages. OneSignal allows for segmentation by location and offers a variety of tools like personalization, A/B testing, and automated messages. Leanplum allows for segmentation based on user behavior and provides features like A/B testing, analytics, and personalization.

"...One of the greatest things about OneSignal is that minimal engineering is required to execute tactics - from personalization and segmenting, to A/B testing, and beyond...." Testimonial by Mike Rome, CMO, EatStreet