Onesignal vs. MoEngage: Mobile Marketing Solution Comparison 2025

Overview: Onesignal and MoEngage as Mobile Marketing Category solutions.

Onesignal and MoEngage offer robust mobile marketing solutions with distinct strengths. Onesignal excels in engagement management and custom reporting, ideal for IT and design sectors. MoEngage leads in customer engagement and analytics, catering to varied industries like retail and education. Both support large enterprises but differ in features and primary channels. Onesignal suits those prioritizing compliance and web or mobile usage; MoEngage fits those seeking strong CRM integration and omnichannel reach.

Onesignal: OneSignal is trusted for customer messaging, including push notifications and more. Used by over 1 million developers to enhance engagement.

MoEngage: MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Onesignal and MoEngage: Best Use cases based on the customer satisfaction data

Key Activities Supported

Onesignal focuses on engagement management and communication management, aligning with IT service needs. read more →

MoEngage emphasizes customer engagement and segmentation, meeting varied marketing needs. read more →

Business Goals Facilitated

Onesignal aids in enhancing customer relationships and acquiring new customers. read more →

MoEngage supports enhancing customer relationships and increasing lifetime value. read more →

Core Features

Onesignal shines with analytics and integration capabilities. read more →

MoEngage offers strong analytics and custom reporting functions. read more →

Vendor Support Preferences

Onesignal provides robust 24/7 support and email assistance. read more →

MoEngage delivers comprehensive chat and email support along with 24/7 availability. read more →

User Segments and Industries

Onesignal caters predominantly to large enterprises in IT and design. read more →

MoEngage serves large enterprises widely including internet and retail sectors. read more →

Operational Alignment

Onesignal fits well within organizational workflows focusing on mobile and web channels. read more →

MoEngage integrates across omnichannel strategies, useful for varied operational scales. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Chat Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Onesignal and MoEngage

What makes Onesignal and MoEngage ideal for Engagement Management?

OneSignal and Moengage both focus on increasing user engagement. OneSignal focuses on mobile and web push notifications, offering a user-friendly platform with strong integration with WordPress. Moengage offers a more comprehensive approach with AI-powered customer journey orchestration, personalization, and analytics, enabling engagement across various channels. Moengage's strength lies in its mobile-first approach, while OneSignal offers a broader range of engagement tools. Both platforms have limitations, with OneSignal lacking robust dashboards and MoEngage missing features like web engagement and analytics.

"...OneSignal is a platform that helps developers and marketers deliver engaging mobile and web push messages across all platforms. ...." Peer review from Featured Customers

"...This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity...." Testimonial by Anand Bhaskaran, Manager - Digital Marketing, Bigbasket

What solutions does Onesignal and MoEngage provide for Segmentation And Targeting?

OneSignal and MoEngage both offer segmentation and targeting capabilities. OneSignal focuses on pushing personalized notifications based on location, while MoEngage leverages user attributes and behavior to create targeted campaigns. OneSignal requires minimal engineering support for personalization and A/B testing, whereas MoEngage provides AI-based optimization. Both tools have limitations, and users may experience issues with targeting and segmentation.

"...OneSignal gives you a lot of options, from segmentation to personalization - it delivers everything we need...." Testimonial by Felipe Pimont, Marketing Analyst, evino

"...Personalized targeted communications to users basis their buyer journey...." Peer review by Punit K.

How efficiently Does Onesignal and MoEngage manage your Customer Onboarding?

OneSignal and Moengage both provide tools for onboarding users. OneSignal offers in-app messaging features such as carousels to improve onboarding, while Moengage focuses on customer lifetime value through onboarding, engagement, and retention. OneSignal provides technical support, but Moengage may have a more challenging initial onboarding process. The summary is limited to the provided comments and does not include information from external sources.

"...The onboarding process was further simplified by the round-the-clock technical support rendered by the OneSignal team. ..." Case Study Vapronix Web

"...With MoEngage customer engagement platform we are able to get 360 degree view of our customers which helps us to improve user onboarding, identify user drop off points and more...." Peer review by Chinmaya Kumar G.