MoEngage Overview

MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.

Other use cases:

  • Segmentation And Targeting
  • Social Media Analytics
  • Communication Management
  • Product Marketing
  • Digital Marketing
  • Personalized Marketing
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Consistency
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
See all business priorities See less business priorities

MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data

MoEngage works with different mediums / channels such as E-Mail.

MoEngage's features include Personalization, Push Notification, , etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactiv...e decisions through the use of artificial intelligence." - Sridhar Iyer

Peer review evidence (same sources as the product rating summary)

"...The team devised an end-to-end execution strategy, starting with understanding the customer s app activity and engagement with the discount banners...." Case Study Future Group's Future Pay
"...One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior..." Peer review by Prashant S., Marketing Manager, Internet
"...Discover stories, customer testimonials, and reviews from businesses that use MoEngage for their customer engagement, onboarding, retention & more...." Read What Our Customers Have to Say

MoEngage, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MoEngage

Top Industries

  • Internet
  • Retail
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.

MoEngage Customer wins, Customer success stories, Case studies

What makes MoEngage ideal for Customer Engagement?

What Are the key features of MoEngage for Campaign Management?

Why is MoEngage the best choice for Customer Onboarding?

What solutions does MoEngage provide for Segmentation And Targeting?

How efficiently Does MoEngage manage your Social Media Analytics?

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
MoEngage testimonial

Sridhar Iyer

Executive Vice President & Head

Mashreq Neo

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intellig...ence.

Testimonial By Sridhar Iyer
MoEngage testimonial

Sahil Bhojwani

Growth Marketing Manager

Airtel Xstream

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Gr...owth teams at Media & Entertainment brands.

Testimonial By Sahil Bhojwani
MoEngage testimonial

Toni Indrawan

Product Manager

Mamikos

MoEngage helps us get a 360° view of our users. This helps us build a user-centric approach to our product experience and marketing communication. Testimonial By Toni Indrawan
CUSTOMERS TESTIMONIALS
MoEngage testimonial

Sridhar Iyer

Executive Vice President & Head

Mashreq Neo

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intellig...ence.

Testimonial By Sridhar Iyer
MoEngage testimonial

Sahil Bhojwani

Growth Marketing Manager

Airtel Xstream

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Gr...owth teams at Media & Entertainment brands.

Testimonial By Sahil Bhojwani
MoEngage testimonial

Toni Indrawan

Product Manager

Mamikos

MoEngage helps us get a 360° view of our users. This helps us build a user-centric approach to our product experience and marketing communication. Testimonial By Toni Indrawan
 

TTK Prestige partners with MoEngage to integrate customer data systems

TTK Prestige has partnered with MoEngage to integrate its Customer Data and Engagement Platform, aiming to unify offline and online customer data. This collaboration will enhance TTK Prestige's omnic...hannel engagement, enabling personalized communication and a comprehensive view of consumer behavior. The integration will support targeted marketing through various channels, fostering customer loyalty and growth.

Read on →
 

EaseMyTrip targets higher customer retention and growth, deepens marketing tech stack with MoEngage

EaseMyTrip has enhanced its marketing capabilities by deepening its collaboration with MoEngage, a leading Customer Data and Engagement Platform. This partnership aims to boost customer retention and... increase lifetime value by transitioning to personalized, one-to-one traveler engagement. MoEngage will provide a unified data foundation and multichannel engagement engine to support EaseMyTrip's growth objectives.

Read on →
 

Danube Home selects MoEngage to power hyper-personalized customer journeys

Danube Home has partnered with MoEngage to enhance its customer engagement strategy using MoEngage's AI-powered Customer Data and Engagement Platform. This collaboration aims to unify online and offl...ine customer data, enabling personalized shopping experiences and targeted lifecycle campaigns. The partnership supports Danube Home's expansion goals by providing a scalable foundation for future growth.

Read on →

Bisleri - Food & Beverages - Food & Beverages

MoEngage helped Bisleri increase D2C customer retention by 50%. Bisleri used personalized omnichannel journeys to engage customers. The solution included cross-channel marketing and real-time alerts.... Bisleri improved customer experience and loyalty. MoEngage's platform enabled better insights and personalization. The food and beverages brand saw strong retention growth.

Read on →

Airtel Xstream - Entertainment - Entertainment

MoEngage helped Airtel Xstream achieve 30% conversion rates using WhatsApp. The platform enabled cross-channel marketing and real-time transactional alerts. Airtel Xstream used MoEngage for customer ...insights and web and app personalization. This improved engagement and drove higher conversions in the entertainment sector.

Read on →

Homzmart - Retail & E Commerce - Retail & E-commerce

MoEngage helped Homzmart increase conversions by 20%. Homzmart used automation and customer engagement insights. The platform provided analytics and personalization. Homzmart improved customer journe...ys across digital channels. MoEngage supported efficient marketing automation for Homzmart.

Read on →

MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Video Thumbnail

Frequently Asked Questions(FAQ)

for MoEngage

What is MoEngage?

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

What is MoEngage used for?

MoEngage is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Engagement, Campaign Management and Customer Onboarding .

What are the top features of MoEngage?

Personalization, Push Notification and null are some of the top features of MoEngage.

Who uses MoEngage?

MoEngage is used by Internet, Retail and Education among other industries.

What are MoEngage alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for MoEngage.

Where is MoEngage located?

MoEngage is headquartered at 315 Montgomery St, San Francisco, California 94104, US.
lightning

Peers used MoEngage for customer engagement and campaign management

MoEngage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (138)
Analytics

4.80/5

Read Reviews (650)
Custom Reports

4.50/5

Read Reviews (679)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (138)
Analytics

4.80/5

Read Reviews (650)
Custom Reports

4.50/5

Read Reviews (679)

Software Failure Risk Guidance

?

for MoEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for MoEngage

MoEngage, Inc. Pricing

Pricing(productCode=CFProdCode-1586, pricingDescription=MoEngage comes with 3 flexible pricing plan options that are suitable for businesses. You can start with a free starter edition (upto 10K Monthly Tracker users) and scale all the way to Enterprise Edition. The Starter edition comes with basic customer segmentation, campaign analytics, API access and only email support. The Growth and Enterprise editions support geo-fencing, dynamic recommendation platform, AI based optimization and a host of other features. , isFreeVersionAvailable=YES, startingPrice=Price on Request, isFreeTrialAvailable=YES, trialPeriod=NA, isDemoVersionAvailable=YES, valueForMoneyMeterText=MoEngage customers find the product very easy to deploy and use. They find the quality of customer support excellent. Though the product is not backed by extensive documentation, there are several free webinars which are easy to comprehend. The product is found to be very intuitive for beginners.MoEngage comes with 2 value additions - Advanced Analytics, Open Analytics. Open Analytics is very useful for users to integrate with several best-in-class market leading visualization tools - Tableau, Google Data Studio, Qlik to name a few. , valueForMoneyMeterValue=75, customerSupport=High, deployment=High, training=Medium, addOn=High, pricingLink=https://www.moengage.com/pricing/, updatedOn=Thu Feb 18 00:00:00 UTC 2021)

MoEngage, Inc. News

Partnership

MoEngage & VML: Igniting Insights?Led Customer Engagement at Scale

MoEngage and VML have formed a strategic partnership to enhance customer engagement through MoEngage's insights-led platform. This collaboration combines VML's marketing expertise with MoEngage's technology, enabling brands to deliver personalized, AI-driven experiences across channels. The partnership focuses on real-time analytics, lifecycle marketing, and omnichannel orchestration to drive growth and retention in various industries, including retail, travel, and fintech.

Awards

MoEngage Recognized as a Visionary in the 2026 Gartner Magic Quadrant for Personalization Engines

MoEngage has been recognized as a Visionary in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights MoEngage's commitment to building customer-centric personalization solutions, leveraging AI decisioning and warehouse-native data activation. The platform empowers brands to create real-time, personalized customer experiences by integrating analytics and predictive insights.

Product

Introducing MoEngage MCP Server: Supporting Context-Aware AI in Customer Engagement

MoEngage has launched the MCP Server, a secure connector that bridges the gap between standalone AI models and MoEngage's customer engagement platform. This server allows AI tools to access real-time marketing data, enabling context-aware AI interactions. Marketers can now seamlessly analyze campaign performance and receive data-driven insights, enhancing customer engagement strategies.

M&A

MoEngage receives NCLT nod for reverse merger ahead of potential IPO

MoEngage has received approval from the National Company Law Tribunal (NCLT) for the reverse merger of its US entity, MoEngage Inc, with its Indian subsidiary, MoEngage India Pvt Ltd. This corporate restructuring is a key step towards a potential IPO, allowing the Indian subsidiary to inherit all assets and operations of the US entity.

MoEngage, Inc. Profile

Company Name

MoEngage, Inc.

Company Website

https://www.moengage.com/

HQ Location

315 Montgomery St, San Francisco, California 94104, US

Employees

501-1000

Social

Financials

SERIES E