MoEngage: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: MoEngage
Brand: MoEngage
Rating: 4.37 (5459 reviews)

4.37 5

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(5459)

AI driven Omni Channel Marketing Platform to drive customer engagement

AI Powered

MoEngage Overview

MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.

Other use cases:

Segmentation And Targeting
Social Media Analytics
Communication Management
Product Marketing
Digital Marketing
Personalized Marketing
Lead Analytics

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve ROI
Improve Brand Engagement
Grow Market Share
Improve Consistency
Scale Best Practices
Build Brand Awareness
Establish Thought Leadership
Enter New Markets Internationally Or Locally
Improve Efficiency
Launch New Products
Improve Internal Communications
Improve Digital And Social Presence

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MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data

MoEngage works with different mediums / channels such as E-Mail.

MoEngage's features include Personalization, Push Notification, Messaging, etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"Saw 2.5x increase in CTR through personalized campaigns. MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times." - Muhammad Juliansyah Pratama

MoEngage, CleverTap, Swrve, Leanplum, Insider Platform, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MoEngage

Top Industries

Internet
Retail
Education

Popular in

Mid Market
Small Business
Enterprise

MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on MoEngage Use Cases

What Are the key features of MoEngage for Customer Engagement?

MoEngage enables businesses to engage customers across multiple channels, including push notifications, email, SMS, and ad networks. It leverages artificial intelligence to personalize and automate customer journeys, providing actionable insights and analytics to optimize engagement strategies. The platform lacks features for web engagement, analytics, and optimization, which are expected to be available soon.

"...MoEngage is an intelligent customer engagement platform, built for the mobile-first world...." Peer review from MoEngage

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What makes MoEngage ideal for Campaign Management?

MoEngage facilitates omnichannel campaign management, enabling businesses to target specific customer segments and track campaign performance. The platform allows for user access control and approval workflows to enhance campaign security and efficiency. However, the software may require further development in its user interface and campaign flow reporting capabilities.

"...The marketing campaigns can be better manager by using this software by using targeting and waterfall and funnel reporting...." Peer review from Marketing and Advertising

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What solutions does MoEngage provide for Customer Onboarding?

Moengage's Customer Onboarding capabilities facilitate swift onboarding of users, automate processes, and offer a personalized experience. This platform allows for comprehensive user engagement through targeted messaging across multiple channels. The onboarding process may be slow for new users unfamiliar with the tool.

"...One group would go through the old onboarding flow, and the other would see the new flow...." Case Study Empiricus

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How can MoEngage enhance your Segmentation And Targeting process?

MoEngage facilitates targeted marketing through segmentation and personalization features, enabling customized campaigns based on customer attributes and behavior. These features encompass various functionalities, including multichannel campaigns, personalized recommendations, and AI-powered optimization. However, limitations exist in targeting and segmenting specific audiences.

"...Today, 125 enterprises in 35 countries use MoEngage to build a unified view of their customers, analyze customer behavior and segment customers into micro-groups based on their behavioral attributes...." MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner Voice of the Customer Report for Mobile Marketing Platforms

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58+ more Business Use Cases

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Muhammad Juliansyah Pratama Notifications Marketing Bukalapak	Saw 2.5x increase in CTR through personalized campaigns. MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times. Testimonial By Muhammad Juliansyah Pratama
Aurora Marsye Marketing Technology Lead Traveloka	MoEngage built solutions with a fresh approach, which makes them a good partner for us. We are able to try new things and delivering great customer experience, especially through push messaging and email. Testimonial By Aurora Marsye
Shaarang Singh Marketing Lead Country Delight	MoEngage has helped us identify various user journeys and allowed us to build an effective omnichannel communication strategy. This overall strategy helped us to quickly scale our conversations by focusing on effective engagement and personalization using their segmentation and engagement features. Testimonial By Shaarang Singh

CUSTOMERS	TESTIMONIALS
Muhammad Juliansyah Pratama Notifications Marketing Bukalapak	Saw 2.5x increase in CTR through personalized campaigns. MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times. Testimonial By Muhammad Juliansyah Pratama
Aurora Marsye Marketing Technology Lead Traveloka	MoEngage built solutions with a fresh approach, which makes them a good partner for us. We are able to try new things and delivering great customer experience, especially through push messaging and email. Testimonial By Aurora Marsye
Shaarang Singh Marketing Lead Country Delight	MoEngage has helped us identify various user journeys and allowed us to build an effective omnichannel communication strategy. This overall strategy helped us to quickly scale our conversations by focusing on effective engagement and personalization using their segmentation and engagement features. Testimonial By Shaarang Singh

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
6thStreet Retail	Retail	Case Study 6thStreet 6thStreet CRM Team Delivers 4x Growth in Business Contribution in 12 Months Read More
OYO Rooms Hospitality	Hospitality	Case Study OYO Rooms OYO Rooms Observes 8X Increase In Engagement with Seamless Omnichannel User Engagement Read More
Mamikos	NA	Case Study Mamikos Mamikos witnesses 31% Higher Click Through Rates with Mobile Push Notification Templates Read More

Video

MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Frequently Asked Questions(FAQ)

for MoEngage

What is MoEngage?

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

What is MoEngage used for?

MoEngage is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Engagement, Campaign Management and Customer Onboarding .