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Ontraport Marketing Automation vs HubSpot: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ontraport Marketing Automation vs. HubSpot is based on a specific set of business needs and context. The comparison uses 118925 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ontraport Marketing Automation and HubSpot

Ontraport Marketing Automation, HubSpot, ActiveCampaign, GetResponse, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ontraport Marketing Automation covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

About

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Marketing Automation Software for inbound marketing and sales

Age

2006

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

99

161

Total Goals
(we found evidences for)

14

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


contact list management

creating contact list


referral management



generation of new leads



training & onboarding








relationship management


membership management


searching for content


knowledge management


products & pricelist management






payment management


conversion management




sales document management

contract management



social media management

social media analytics

engaging on social media


lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


conference call management


pipeline management


lifetime value management






competitive intelligence



customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


sales call management






rating and review management


billing and invoice management


discount management


subscription management



customise loyalty program

identify target customers


relationship marketing


social media marketing


promotion management





segmentation and targeting


performance management


calendar management


reputation management


revenue cycle management



follower management


advocacy management






business development





trade show marketing


create learning path


track learning progress


courses & assessment

create learning path

track learning progress



touchpoint management


channel management


database marketing


influencer marketing



international marketing


community building



sales review & feedback




distribution management


customer case management




category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management



sales quota management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting