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Openbravo vs dunnhumby: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Openbravo vs. dunnhumby is based on a specific set of business needs and context. The comparison uses 1710 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Openbravo and dunnhumby

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Openbravo covers Forecasting with Offline, Merchandising with Offline, Social Media Management with Omnichannel, Helpdesk Management with Omnichannel, etc.

dunnhumby focuses on Media Planning with Offline, Engagement Management with Promotions, Loyalty Management with Promotions, Customer Feedback Management with Promotions, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Openbravo

Focus area

Openbravo is better than dunnhumby for

Software Failure Risk

  • low

logo dunnhumby

Focus area

Software Failure Risk

  • medium

About

Cloud Omnichannel Platform for Retail

Customer Data Science platform

Age

2006

Financials

SERIES B

Business Need

Total Processes
(we found evidences for)

51

14

Total Goals
(we found evidences for)

9

8

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics


helpdesk management



products & pricelist management


sales document management

contract management

proposal & quote management


engagement management

engaging and following up


customer feedback management

measuring customer satisfaction


promotion management


loyalty management

customise loyalty program


competitive intelligence



discount management


trade show marketing


business development



generation of new leads


training & onboarding


international marketing


distribution management


communication management


account management



category management


Top Goals

Goals Achieved

  • Acquire customers

  • Launch new products

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase average basket value

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • See 6 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • See 5 more

Top Channels

Channels Used

  • promotions

  • coupons

  • offline

  • point of sale

  • video

  • trade shows

  • mobile

  • mobile app

  • display advertisement

  • See 6 more
  • promotions

  • coupons

  • offline

  • point of sale

  • video

  • trade shows

  • mobile

  • mobile app

  • display advertisement

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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No Data

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Business Setting