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OptifiNow vs Zendesk Sunshine: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of OptifiNow vs. Zendesk Sunshine is based on a specific set of business needs and context. The comparison uses 964 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OptifiNow and Zendesk Sunshine

OptifiNow, Zendesk Sunshine, Soffront, Thryv, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OptifiNow covers Communication Management with Social Media, Social Media Management with Social Media, Engagement Management, Competitive Intelligence, etc.

Zendesk Sunshine focuses on Engagement Management with Review Sites, Workflow Management, Collaboration, Contact List Management with Phone Calls, etc.

"I have worked with Optifi Now and it grew my business. We had 2 custom CRM's made for our company. One on the sales side and one we white labeled for our clients. Great staff and a special shout out to John Mcghee, whom worked closely with me, and s...olved so many problems for us. Thank you Optifi Now. " - Karren Grieco

"One of the main reasons for switching to Zendesk ultimately was to gain those base level efficiencies. What we ended up getting was a lot more than that. Sunshine made it a lot easier for agents to have more information, which in the end resulted in... a much better customer experience. " - John Wie

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OptifiNow

Focus area

Software Failure Risk

  • low

logo Zendesk Sunshine

Focus area

Software Failure Risk

  • medium

About

Marketing Automation, Lead Management

Develop custom experiences with the Zendesk Platform | Zendesk Sunshine

Age

2007

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

56

29

Total Goals
(we found evidences for)

10

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

engaging on social media

scheduling post to social media


engagement management

engaging and following up


competitive intelligence



campaign management

campaign monitoring


segmentation and targeting



social media marketing


contact list management


content management



workflow management



opportunity management



account management



personalized marketing



sales call management



helpdesk management


sales document management

contract management


relationship management


training & onboarding


measuring customer satisfaction


customer feedback management

measuring customer satisfaction


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Enhance customer relationships

  • Improve brand engagement

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • See 7 more
  • Enhance customer relationships

  • Launch new products

  • Acquire customers

  • Improve visibility

  • Improve internal communications

  • Enter new markets internationally or locally

  • See 3 more

Top Channels

Channels Used

  • phone calls

  • review sites

  • Amazon

  • website

  • omnichannel

  • e-mail

  • offline

  • trade shows

  • See 5 more
  • phone calls

  • review sites

  • Amazon

  • website

  • omnichannel

  • e-mail

  • offline

  • trade shows

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting