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Optimizely Customized Commerce vs PrestaShop: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Optimizely Customized Commerce vs. PrestaShop is based on a specific set of business needs and context. The comparison uses 3681 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Optimizely Customized Commerce and PrestaShop

Optimizely Customized Commerce, PrestaShop, SAP Commerce Cloud, Miva eCommerce, etc., belong to a category of solutions that help E-Commerce Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Optimizely Customized Commerce covers Engagement Management, Content Management, Products & Pricelist Management with Website, Digital Marketing with Mobile, etc.

PrestaShop focuses on Content Management with Offline, Products & Pricelist Management with Offline, Advertisement with Offline, Engagement Management with E-Mail, etc.

"Episerver [now Optimizely] Personalization began to produce results for us on the very first day - we immediately noticed that there was amazing potential here " - Henri Ström

"PrestaShop is a reliable software that has enabled us to constantly evolve our site over the last 6 years, all while allowing us to work independently, thanks to an intuitive back office. " - Daan Sins

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Optimizely Customized Commerce

Focus area

Optimizely Customized Commerce is better than PrestaShop for

Software Failure Risk

  • medium

logo PrestaShop

Focus area

Software Failure Risk

  • medium

About

The most complete commerce suite for growing companies​

Create and develop your business with PrestaShop

Financials

SERIES D

SERIES B

Business Need

Total Processes
(we found evidences for)

53

67

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content publishing


products & pricelist management




sales document management

proposal & quote management


training & onboarding



customer feedback management

measuring customer satisfaction




rating and review management




international marketing


segmentation and targeting


social media management

social media analytics


helpdesk management


communication management

sending & publishing communications


lifetime value management


generation of new leads


distribution management


promotion management



campaign management


loyalty management


referral management


knowledge management


workflow management


discount management


trade show marketing


community building


payment management



revenue cycle management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve stakeholder relations

  • Launch new products

  • Increase average basket value

  • Establish thought leadership

  • See 9 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve efficiency

  • Build brand awareness

  • Scale best practices

  • Improve brand engagement

  • See 9 more

Top Channels

Channels Used

  • offline

  • point of sale

  • promotions

  • e-mail

  • website

  • coupons

  • user generated content

  • blogs

  • social media

  • Facebook

  • newsletter

  • chat

  • trade shows

  • review sites

  • phone calls

  • display advertisement

  • Amazon

  • video

  • Twitter

  • text SMS

  • Facebook page

  • on premises

  • eBay

  • channel partners

  • Instagram

  • mobile

  • See 23 more
  • offline

  • point of sale

  • promotions

  • e-mail

  • website

  • coupons

  • user generated content

  • blogs

  • social media

  • Facebook

  • newsletter

  • chat

  • trade shows

  • review sites

  • phone calls

  • display advertisement

  • Amazon

  • video

  • Twitter

  • text SMS

  • Facebook page

  • on premises

  • eBay

  • channel partners

  • Instagram

  • mobile

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting