Optimizely Customized Commerce Overview

Optimizely Customized Commerce uses AI for personalized experiences, search rankings, and product recommendations. Individualized experiences are delivered effectively.

Use Cases

Customers recommend Engagement Management, Content Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Optimizely Customized Commerce.

Other use cases:

  • Digital Marketing
  • Channel Marketing
  • Training & Onboarding
  • Proposal & Quote Management
  • Order Management
  • Customer Feedback Management
  • Collaboration
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Customized Commerce.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Launch New Products
  • Increase Average Basket Value
  • Establish Thought Leadership
See all business priorities See less business priorities

Optimizely Customized Commerce Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Customized Commerce works with different mediums / channels such as Website. Mobile. and Mobile App.

Optimizely Customized Commerce's features include Personalization, and Dashboard. and Optimizely Customized Commerce support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Optimizely Customized Commerce analytics capabilities include Analytics, and Custom Reports.

Reviews

"The conversion rate and the average buy is increasing more than the traffic. So we are converting customers that only bought physically before. They are buying more online." - Maria Walmu

Peer review evidence (same sources as the product rating summary)

"...It is helping engage consumers...." Peer review by Executive Sponsor
"...I think Episerver works better as a content management tool for websites that are more editorial versus in the retail field...." Peer review by Employee in Product Management
"...Within our company, we use Episerver to manage content, products, pricing, etc...." Peer review by Tim Hardy, Software Architect, Premier Designs, Inc

Optimizely Customized Commerce, ShippingEasy, Shippo, Skubana, ShipStation, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Customized Commerce

Top Industries

  • Internet
  • Wholesale
  • Non-Profit Organization Management

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Optimizely Customized Commerce is popular in Internet, Wholesale, and Non-Profit Organization Management and is widely used by Mid Market, Enterprise, and Large Enterprise.

Optimizely Customized Commerce Customer wins, Customer success stories, Case studies

How can Optimizely Customized Commerce enhance your Engagement Management process?

How efficiently Does Optimizely Customized Commerce manage your Content Management?

How does Optimizely Customized Commerce facilitate Products & Pricelist Management?

How efficiently Does Optimizely Customized Commerce manage your Digital Marketing?

How can Optimizely Customized Commerce optimize your Channel Marketing Workflow?

11 buyers and buying teams have used Cuspera to assess how well Optimizely Customized Commerce solved their E-Commerce Platform needs. Cuspera uses 925 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

CUSTOMERS TESTIMONIALS
Optimizely Customized Commerce testimonial

Maria Walmu

KappAhl

The conversion rate and the average buy is increasing more than the traffic. So we are converting customers that only bought physically before. They are buying more online. Testimonial By Maria Walmu
Optimizely Customized Commerce testimonial

Michael Robinson

Eason & Son

The success of this project is about having the support of a proactive partner on the ground, one who deeply understands Optimizely CMS and in particular Optimizely Commerce. Made to Engage fulfilled this role with great success. Delivering a complex ecommerce project such as this, with a tight dea...dline for Black Friday, required a highly collaborative approach. We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.

Testimonial By Michael Robinson
Optimizely Customized Commerce testimonial

James Robinson

PostNord

We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimizely raising alerts when suspicious activity happe...ns. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address.

Testimonial By James Robinson
CUSTOMERS TESTIMONIALS
Optimizely Customized Commerce testimonial

Maria Walmu

KappAhl

The conversion rate and the average buy is increasing more than the traffic. So we are converting customers that only bought physically before. They are buying more online. Testimonial By Maria Walmu
Optimizely Customized Commerce testimonial

Michael Robinson

Eason & Son

The success of this project is about having the support of a proactive partner on the ground, one who deeply understands Optimizely CMS and in particular Optimizely Commerce. Made to Engage fulfilled this role with great success. Delivering a complex ecommerce project such as this, with a tight dea...dline for Black Friday, required a highly collaborative approach. We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.

Testimonial By Michael Robinson
Optimizely Customized Commerce testimonial

James Robinson

PostNord

We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimizely raising alerts when suspicious activity happe...ns. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address.

Testimonial By James Robinson
 

Optimizely Reports 42% Quarter-Over-Quarter ARR Growth for Its AI Agent Orchestration Platform

Optimizely reports a 42% quarter-over-quarter ARR growth for its AI agent orchestration platform, Optimizely Opal. The platform is widely adopted by nearly 1,700 companies, facilitating over 172,000 ...executions in marketing workflows. Customers are building AI agents to automate tasks across experimentation, content production, and reporting, significantly enhancing efficiency and output.

Read on →
 

Optimizely Reports 42% Quarter-Over-Quarter ARR Growth ...

Optimizely reports a 42% quarter-over-quarter ARR growth for its AI Agent Orchestration Platform, Optimizely Opal. Nearly 1,700 companies have built over 4,000 AI agents, executing more than 172,000 ...tasks across marketing workflows. The platform's adoption is accelerating, with significant increases in campaign production and content reuse, enhancing efficiency and reducing manual effort.

Read on →
 

Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

Optimizely's AI-powered digital experience platform, Optimizely One, delivered a 446% ROI over three years, according to a Forrester study. The platform improved digital conversions by 8% and session... visits by 5%, generating $40.3 million in incremental revenue. It enhanced productivity for developers and marketers, reduced legacy system costs, and provided significant value through centralized data and AI-driven personalization.

Read on →

Zoopla - Retail - Medium

London, UK

Zoopla used Optimizely and Contentsquare to personalize the homebuyer journey. The team built a strategy around data, journey mapping, experimentation, and automation. They used analytics to segment ...users and tailor experiences across devices. Experimentation allowed product managers to test ideas quickly. Automation connected insights to digital channels, improving customer engagement.

Yamaha WaterCraft Group - Manufacturing - Large

Kennesaw, USA

Optimizely helped Yamaha WaterCraft Group redesign their websites for better personalization and lead generation. The new sites use automatic landing pages to boost organic search traffic. Yamaha Wav...eRunners saw an 84% increase in site traffic, while Yamaha Boats saw a 92% increase. The sites now feature interactive quizzes and persona-based content. This helps users find the right products and dealer locations easily.

Zillow - Real Estate - Large

Seattle, USA

Zillow used Optimizely to run rapid, data-driven tests and personalize the user experience. They focused on key touchpoints, tailoring content for 233 million users across web, app, and email. Testin...g new messaging for multifamily rentals led to major revenue growth. Zillow achieved 2-3x ROI on conversion rate optimization. Their strategy centers on fast experimentation, segmentation, and continuous digital innovation.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Optimizely Customized Commerce

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a complete Digital Commerce Suite that has the industry’s highest ROI. It's an experience platform for digital shopping, and customer experience management.

Optimizely Customized Commerce helps to grow acquisition, conversion and retention, capabilities such as advanced segmentation, product recommendations, web experimentation and more.

Optimizely Customized Commerce capabilities include search and navigation, authoring and layout, promotions engine, order management, approval workflows, checkout and cart, catalog management, visitor groups, and more.

What is Optimizely Customized Commerce used for?

Optimizely Customized Commerce is a E-Commerce Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Content Management and Products & Pricelist Management .

What are the top features of Optimizely Customized Commerce?

Personalization, Dashboard are some of the top features of Optimizely Customized Commerce.

Who uses Optimizely Customized Commerce?

Optimizely Customized Commerce is used by Internet, Wholesale and Non-Profit Organization Management among other industries.

What are Optimizely Customized Commerce alternatives?

ShippingEasy, Shippo, Skubana and ShipStation are popular alternatives for Optimizely Customized Commerce.

Where is Optimizely Customized Commerce located?

Optimizely Customized Commerce is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Customized Commerce for engagement management and content management

Optimizely Customized Commerce Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (22)
Analytics

4.15/5 ★

Read Reviews (35)
Custom Reports

3.64/5 ★

Read Reviews (111)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (22)
Analytics

4.15/5 ★

Read Reviews (35)
Custom Reports

3.64/5 ★

Read Reviews (111)

Software Failure Risk Guidance

?

for Optimizely Customized Commerce

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Customized Commerce

Optimizely, Inc. News

Product

Optimizely Introduces Virtual Teammates, Giving Marketers Role-Specific AI Coworkers - PR Newswire

Optimizely has launched Virtual Teammates, a new AI-driven solution designed to work alongside marketers by automating recurring tasks and retaining organizational knowledge. These digital coworkers are tailored for specific marketing roles, such as SEO Analyst and CRO Manager, providing proactive support across marketing workflows. This innovation aims to streamline AI adoption by reducing the need for marketers to manage multiple disconnected tools.

Awards

Optimizely Named a Leader and a Customer Favorite in Experience Optimization Solutions by Leading Independent Research Firm - PR Newswire

Optimizely has been recognized as a Leader and Customer Favorite in the Q3 2026 Forrester Waveâ„¢: Experience Optimization Solutions. The recognition highlights Optimizely's focus on AI, innovation, and customer satisfaction, with high scores in vision, innovation, and partner ecosystem criteria. The company's Opal AI platform was praised for enabling non-coding experiment creation and enhancing experiment quality.

Company

Optimizely Unveils New Brand Identity Focused on AI Marketing Platform

Optimizely has unveiled a new brand identity emphasizing its AI marketing platform, aiming to reduce operational friction and enhance creativity for marketers. The rebrand aligns with recent product developments, including Optimizely One and Opal, and addresses industry concerns about AI's impact on brand differentiation and content quality.

Company

Optimizely Unveils New Brand Identity Rooted in a Simple Belief ...

Optimizely has unveiled a new brand identity focused on empowering marketers to prioritize creativity amidst the rise of AI in marketing. The rebranding emphasizes Optimizely's commitment to providing an AI platform that enhances the marketing lifecycle, enabling teams to focus on human-centric elements like creativity and strategic thinking.

Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D