Comparison Summary
This comparison report of Optimizely Data Platform vs. Squirro is based on a specific set of business needs and context. The comparison uses 1745 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Optimizely Data Platform and Squirro
Optimizely Data Platform, Squirro, Blueshift, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Optimizely Data Platform covers Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.
Squirro focuses on Generation Of New Leads with User Generated Content, Engagement Management, Social Media Management with Social Media, Helpdesk Management, etc.
"I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personaliz...ed shopping experience, which we feel is vital for all brands in this day and age — and specifically to Strut This. " - NATALIE LODWIG
"I really enjoyed learning about Squirro through the academy. The layout and UI was done beautifully. While most users may focus solely on the information displayed, the attractive presentation of the information is equally important in order to keep... users engaged and following. The information was clear, practical, and progressed logically. (...) All in all, the Squirro learning academy has been an overwhelmingly positive experience. I'm loving your product and look forward to using it more. " - Kyle Marshall
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Optimizely Data Platform
Focus area
Optimizely Data Platform is better than Squirro for
Software Failure Risk
About
CDP assisting growing brands with relevance across the entire customer journey
Customer Insights Platform for Enterprise Success
Financials
SERIES D
Business Need
Total Processes
(we found evidences for)
56
43
Total Goals
(we found evidences for)
16
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase customer life time value
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Enter new markets internationally or locally
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Improve ROI
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Grow market share
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Scale best practices
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve stakeholder relations
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Improve efficiency
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Build brand awareness
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Improve consistency
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Improve internal communications
- See 13 more
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Enhance customer relationships
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Grow market share
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Launch new products
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Enter new markets internationally or locally
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Establish thought leadership
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Scale best practices
- See 6 more
Top Channels
Channels Used
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social media
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phone calls
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user generated content
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blogs
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review sites
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Amazon
- See 3 more
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social media
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phone calls
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user generated content
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blogs
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review sites
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Amazon
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
