Optimizely Data Platform Overview
Optimizely Data Platform enables scalable data integration across all channels quickly. It enhances customer data management for improved marketing efficiency.
Use Cases
Customers recommend Engagement Management, Lifetime Value Management, Campaign Management, as the business use cases that they have been most satisfied with while using Optimizely Data Platform.
Business Priorities
Increase Customer Life Time Value and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Optimizely Data Platform.
Optimizely Data Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Data Platform works with different mediums / channels such as E-Mail. and Mobile.
Optimizely Data Platform's features include Personalization, Micro Customer Segmenting, Alerts: Popups & Notifications, etc. and Optimizely Data Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Optimizely Data Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform...] and that it allows us to create these campaigns. And I love the investment our customer success manager has in our brand."" - Steve Mosinsk
Optimizely Data Platform, Blueshift, Ascent360, Lytics CDP, Amperity Customer Data Management, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Data Platform
Top Industries
- Internet
- Information Technology and Services
- Retail
Popular in
- Small Business
- Mid Market
- Enterprise
Optimizely Data Platform is popular in Internet, Information Technology And Services, and Retail and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Optimizely Data Platform Use Cases
What solutions does Optimizely Data Platform provide for Engagement Management?
What solutions does Optimizely Data Platform provide for Lifetime Value Management?
What makes Optimizely Data Platform ideal for Campaign Management?
Why is Optimizely Data Platform the best choice for Segmentation And Targeting?
How efficiently Does Optimizely Data Platform manage your Loyalty Management?
37+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Optimizely Data Platform solved their Customer Data Platform needs. Cuspera uses 1157 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform] and that it allows us to create these campaigns.... And I love the investment our customer success manager has in our brand." |
|
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
|
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Steve Mosinsk Fox Rent-A-Car |
We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform] and that it allows us to create these campaigns.... And I love the investment our customer success manager has in our brand." |
|
NATALIE LODWIG Strut This |
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
|
Amanda Scarnechia Scotts |
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
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Case Study BidwellsRead More |
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Case Study Helix SleepRead More |
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Case Study Fox Rent-A-CarRead More |
Frequently Asked Questions(FAQ)
for Optimizely Data Platform
What is Optimizely Data Platform?
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty.
Optimizely Data Platform consolidates and understands customer data and applies a layer of sophisticated analytics that segments audiences. It helps teams to build and deploy marketing campaigns, integrate into the marketing system of their choice, or integrate with other experience solutions such as service, loyalty, commerce, and more. it provides campaign features that deliver the ultimate user experience in marketing, service, and commerce. It orchestrates and automates real-time data.
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
What is Optimizely Data Platform used for?
What are the top features of Optimizely Data Platform?
Who uses Optimizely Data Platform?
What are Optimizely Data Platform alternatives?
Where is Optimizely Data Platform located?
Peers used Optimizely Data Platform for engagement management and lifetime value management
Optimizely Data Platform Competitors
Optimizely Data Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
Software Failure Risk Guidance
?for Optimizely Data Platform
Overall Risk Meter
Top Failure Risks for Optimizely Data Platform
Optimizely, Inc. News
Optimizely Leads for 6th Year in 2025 Gartner Magic Quadrant for DXPs
Optimizely is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Experience Platforms for the sixth consecutive year.
Optimizely Recognized as a Leader for the 6th Year in a Row in 2025 Gartner Magic Quadrant for Digital Experience Platforms
Optimizely has been recognized as a leader for the sixth consecutive year in the 2025 Gartner Magic Quadrant for Digital Experience Platforms.
Verndale Wins Optimizely Customer Choice Partner of the Year Award - MarTech Cube
Verndale received the Optimizely Customer Choice Partner of the Year Award.
Optimizely, Inc. Feeds
Optimizely enters definitive agreement to acquire warehouse native analytics leader NetSpring - PR Newswire
Optimizely plans to acquire NetSpring, a leader in warehouse native analytics.
Optimizely Announces Promotion of Shafqat Islam to President - PR Newswire
Optimizely has promoted Shafqat Islam to the position of President.
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
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