Optimizely Data Platform Overview
Optimizely Data Platform enables scalable data integration across all channels quickly. It enhances customer data management for improved marketing efficiency.
Use Cases
Customers recommend Engagement Management, Lifetime Value Management, Campaign Management, as the business use cases that they have been most satisfied with while using Optimizely Data Platform.
Business Priorities
Increase Customer Life Time Value and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Optimizely Data Platform.
Optimizely Data Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Data Platform works with different mediums / channels such as E-Mail. and Mobile.
Optimizely Data Platform's features include Personalization, Micro Customer Segmenting, Alerts: Popups & Notifications, etc. and Optimizely Data Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Optimizely Data Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personaliz...ed shopping experience, which we feel is vital for all brands in this day and age — and specifically to Strut This." - NATALIE LODWIG
Optimizely Data Platform, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Data Platform
Top Industries
- Internet
- Information Technology and Services
- Retail
Popular in
- Small Business
- Mid Market
- Enterprise
Optimizely Data Platform is popular in Internet, Information Technology And Services, and Retail and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Optimizely Data Platform Use Cases
How efficiently Does Optimizely Data Platform manage your Engagement Management?
How can Optimizely Data Platform optimize your Lifetime Value Management Workflow?
How can Optimizely Data Platform optimize your Campaign Management Workflow?
How does Optimizely Data Platform address your Segmentation And Targeting Challenges?
What benefits does Optimizely Data Platform offer for Loyalty Management?
11 buyers and buying teams have used Cuspera to assess how well Optimizely Data Platform solved their Customer Data Platform needs. Cuspera uses 1157 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
|
Delivering this consistent, cross-channel experience has been seamless. We simply create the segment, sync it over to Facebook and Google Ad Managers, and the ads run. I don't have to worry about it. It works with no manual adjustments and saves me a ton of time. Testimonial By Justin Roberson |
|
Companies like us that have multiple campaigns happening concurrently run the risk of diluting the brand and messaging. By using Optimizely’s Visitor Groups and Recommendations, we can negate that risk. Testimonial By Chelsea Jarvis |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
NATALIE LODWIG Strut This |
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
|
Justin Roberson Audiogon |
Delivering this consistent, cross-channel experience has been seamless. We simply create the segment, sync it over to Facebook and Google Ad Managers, and the ads run. I don't have to worry about it. It works with no manual adjustments and saves me a ton of time. Testimonial By Justin Roberson |
|
Chelsea Jarvis Bidwells |
Companies like us that have multiple campaigns happening concurrently run the risk of diluting the brand and messaging. By using Optimizely’s Visitor Groups and Recommendations, we can negate that risk. Testimonial By Chelsea Jarvis |
Case Studies
CASE STUDY Dale Carnegie
Case Study Tea Forte
Case Study Fox Rent-A-Car
Case Study Helix Sleep
Case Study Bidwells
Case Study Audiogon
Frequently Asked Questions(FAQ)
for Optimizely Data Platform
What is Optimizely Data Platform?
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty.
Optimizely Data Platform consolidates and understands customer data and applies a layer of sophisticated analytics that segments audiences. It helps teams to build and deploy marketing campaigns, integrate into the marketing system of their choice, or integrate with other experience solutions such as service, loyalty, commerce, and more. it provides campaign features that deliver the ultimate user experience in marketing, service, and commerce. It orchestrates and automates real-time data.
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
What is Optimizely Data Platform used for?
What are the top features of Optimizely Data Platform?
Who uses Optimizely Data Platform?
What are Optimizely Data Platform alternatives?
Where is Optimizely Data Platform located?
Peers used Optimizely Data Platform for engagement management and lifetime value management
Optimizely Data Platform Competitors
Optimizely Data Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
Software Failure Risk Guidance
?for Optimizely Data Platform
Overall Risk Meter
Top Failure Risks for Optimizely Data Platform
Optimizely, Inc. News
Optimizely Debuts Agent Orchestration Platform at Annual Opticon Event - MarTech Cube
Optimizely unveiled its Agent Orchestration Platform, Opal, at the Opticon event. Opal enhances AI capabilities with specialized agents, a drag-and-drop interface, and seamless integration with existing tools. The platform supports tasks like content drafting and web performance analysis, aiming to streamline workflows and improve marketing efficiency.
Optimizely Named 'Best Content Management Platform' in 2025 MarTech Breakthrough Awards
Optimizely Named 'Best Content Management Platform' in 2025 MarTech Breakthrough Awards
Introducing the Optimizely Experimentation MCP Server
Optimizely introduces the MCP Server for Experimentation, integrating AI-powered development tools with its platform. This server allows developers to manage feature flags and experiments directly from their IDE using natural language, enhancing workflow efficiency. Key features include development-integrated experimentation, real-time debugging, automated flag lifecycle management, and SDK code generation. The MCP Server operates locally, ensuring data security and instant performance. Currently in closed beta, it aims to revolutionize AI-driven experimentation.
Optimizely Launches GEO-Ready CMS for AI Search Visibility
Optimizely has launched new features for its content management system (CMS) to enhance visibility in AI-powered search engines. The update introduces Generative Engine Optimization (GEO) tools, including Q&A field generation, GEO-specific metadata, and AI indexing enhancements. These features aim to help marketers optimize content for both human and AI audiences, addressing the evolving search landscape influenced by AI technologies like ChatGPT.
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
