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Compare Optimizely Data Platform vs Tamr

Comparison Summary

For Optimizely Data Platform vs Tamr comparison, Our AI algorithm looked at 2650 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Optimizely Data Platform and Tamr to solve their respective business needs.

Pros and cons of Optimizely Data Platform and Tamr

Optimizely Data Platform is more suited to businesses that require Engagement Management and Lifetime Value Management where as Tamr is focused towards Workflow Management and Communication Management .

logo Optimizely Data Platform

Focus area

Software Failure Risk

  • low

logo Tamr

Focus area

Software Failure Risk

  • low

About

CDP assisting growing brands with relevance across the entire customer journey

Tamr Inc.: Tamr Agile Data Unification and Management ...

Financials

SERIES D

SERIES B

Business Need

Total Processes
(we found evidences for)

56

51

Total Goals
(we found evidences for)

16

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


lifetime value management


campaign management

campaign analytics


segmentation and targeting


loyalty management

customise loyalty program

identify target customers


helpdesk management




personalized marketing


contact list management


customer feedback management

measuring customer satisfaction




communication management

sending & publishing communications


rating and review management


training & onboarding


content management


workflow management


lead qualification

lead qualification: demographic

lead qualification: technographic


generation of new leads


relationship management


competitive intelligence


social media management

social media analytics






sales document management

contract management


promotion management





pipeline management



meeting management


sales call management

meeting management


products & pricelist management


conversion management


Top Goals

Goals Achieved

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more
  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Manage risk

  • Improve visibility

  • Improve consistency

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • offline

  • on premises

  • e-mail

  • promotions

  • events

  • trade shows

  • user generated content

  • blogs

  • phone calls

  • point of sale

  • website

  • social media

  • video

  • chat

  • Slack

  • See 12 more
  • offline

  • on premises

  • e-mail

  • promotions

  • events

  • trade shows

  • user generated content

  • blogs

  • phone calls

  • point of sale

  • website

  • social media

  • video

  • chat

  • Slack

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting