Comparison Summary

Oracle Advertising: Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

ataccama: Ataccama accelerates business initiatives with trusted, high-quality, and governed data. AI-powered data management ensures efficiency and reliability.

logo Oracle Advertising

Focus area

Oracle Advertising is better than ataccama for

Software Failure Risk

  • low

logo ataccama

Focus area

Software Failure Risk

  • low

Oracle Advertising and ataccama: Customer Satisfaction Data

Most deployed common Use Cases for Oracle Advertising and ataccama

What benefits does Oracle Advertising and ataccama offer for Campaign Management?

Oracle Advertising focuses on using data and AI to personalize marketing campaigns for both large and small businesses. Ataccama emphasizes using data analytics to improve customer insights and campaign targeting, particularly in the financial and retail sectors. Oracle Advertising provides tools for managing campaigns throughout the lifecycle, while Ataccama focuses on data integration and analysis to enhance customer understanding and campaign effectiveness. Both tools emphasize the use of technology to improve marketing outcomes.
"...The solution enables B2B marketers to run account-based marketing campaigns to SMBs, who make up a massive proportion of the overall business landscape...." Key Announcements from Oracle Open World 2018 - Day 1
"...A 360-degree customer view helps organizations improve their risk management and marketing campaigns, predict churn, detect fraud, implement accurate reporting and regulatory compliance (such as GDPR or CCPA), and much more...." Ataccama Positioned For Another Year in the 2020 Gartner Magic Quadrant for Master Data Management Solutions

Oracle Advertising in Action: Unique Use Cases

How efficiently Does Oracle Advertising manage your Advertisement?

What makes Oracle Advertising ideal for Communication Management?

What Are the key features of Oracle Advertising for Account Management?

How can Oracle Advertising optimize your Competitive Intelligence Workflow?

ataccama in Action: Unique Use Cases

What Are the key features of ataccama for Collaboration?

About

Advertising Software for advertisers and publishers

Enterprise Data Quality Fabric

Age

1977

Financials

IPO

PRIVATE

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting