Product Business Settings

Oracle Advertising is popular in Marketing And Advertising, Banking, and Information Technology And Services industries and is widely used by Small Business, Enterprise, and Mid Market.

Oracle Advertising Product Overview

Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

How satisfied the customers are with Oracle Advertising use-cases

Reviews

"...I recommend all businesses use datalogix to make their marketing campaigning easier...." Peer review by William T, William Tidey

Oracle Advertising Customer Insights, Testimonials and Case Studies

What Are the key features of Oracle Advertising for Communication Management?

How can Oracle Advertising enhance your Competitive Intelligence process?

How efficiently Does Oracle Advertising manage your Account Management?

What makes Oracle Advertising ideal for Campaign Management?

What is Oracle Advertising?

Oracle Advertising (Formerly Oracle Data Cloud) provides solutions that work across the audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

It enables audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measure of ad campaigns using technologies from various acquisitions. such as AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

Oracle Data Cloud's Reach the Right Audience feature enables maximizing the impact of advertising by understanding the customers and most valuable prospects on a whole new level. Its Protect the Ad Spend feature helps provide protection against fraud while ensuring the ads are in view and appearing alongside safe, relevant content. Moat Analytics enables the measure of campaign performance and optimization for success.

What is Oracle Advertising used for?

Oracle Advertising is a Data Management Platform Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Competitive Intelligence .

What are the top features of Oracle Advertising?

Personalization, Capture information and bot are some of the top features of Oracle Advertising.

Who uses Oracle Advertising?

Oracle Advertising is used by Marketing And Advertising, Banking and Information Technology And Services among other industries.

What are Oracle Advertising alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Oracle Advertising.

Where is Oracle Advertising located?

Oracle Advertising is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Discover Oracle Advertising and Customer Experience vision for CX

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Peers used Oracle Advertising for advertisement and communication management

Oracle Advertising Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (24)
Analytics

4.86/5

Read Reviews (115)
Custom Reports

4.63/5

Read Reviews (73)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (24)
Analytics

4.86/5

Read Reviews (115)
Custom Reports

4.63/5

Read Reviews (73)

Software Failure Risk Guidance

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for Oracle Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising

Oracle Corporation News

Product
 

Fans Score with New Oracle Suite Service and Mobile Ordering Capabilities

Oracle has enhanced its Simphony Cloud Point of Sale with new Restaurant Suite Management and Mobile Order and Pay capabilities. These features streamline suite operations, unify ordering and payments, and enhance fan experiences at venues. The solutions, initially available in North America, aim to improve operational efficiency and guest satisfaction by integrating suite management and mobile ordering on a single cloud platform.

Product
 

Oracle and DeepLearning.AI Launch New Agent Memory Course for AI ...

Oracle and DeepLearning.AI have launched a new course, "Agent Memory: Building Memory-Aware Agents," available on the DeepLearning.AI platform. The course focuses on memory engineering for AI developers, using Oracle AI Database as the core. It covers memory management, semantic tool memory, and self-updating memory, offering practical implementations for building stateful AI agents.

Product
 

New Oracle AI Smart Assistant Capabilities Help Restaurants Streamline Operations and Support

Oracle has introduced new AI Smart Assistant capabilities in its Simphony Cloud POS system, designed to help restaurant teams resolve technical and operational issues efficiently. This generative AI tool provides real-time, context-aware guidance, reducing the need for external support and enhancing operational consistency. The feature will be available globally in over 100 languages within the next year.

Partnership
 

Alviere and Oracle Enhance Collaboration to Simplify Payments for ...

Oracle and Alviere have entered a multi-year strategic partnership to integrate Alviere's regulated payment services into Oracle's industry application suites. This collaboration aims to simplify payments by embedding services like card issuance and international payments within Oracle's workflows, enhancing security and compliance for global enterprises.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO