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Oracle Advertising vs LiveRamp: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oracle Advertising vs. LiveRamp is based on a specific set of business needs and context. The comparison uses 1495 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oracle Advertising and LiveRamp

Oracle Advertising, Lotame, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas LiveRamp, LeadsRX, Kochava, etc., belong to a category of solutions that help Marketing Attribution. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oracle Advertising covers Advertisement, Communication Management, Account Management, Competitive Intelligence, etc.

LiveRamp focuses on Training & Onboarding, Advertisement, Communication Management, Segmentation And Targeting with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oracle Advertising

Focus area

Oracle Advertising is better than LiveRamp for

Software Failure Risk

  • low

logo LiveRamp

Focus area

LiveRamp is better than Oracle Advertising for

Software Failure Risk

  • low

About

Advertising Software for advertisers and publishers

Enterprise Data Connectivity Platform and Identity Solutions

Age

1977

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

47

54

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


competitive intelligence


account management


campaign management

campaign analytics


lead qualification

lead qualification: technographic


engagement management

engaging and following up




content management

content publishing


products & pricelist management


training & onboarding



international marketing



loyalty management

identify target customers


conversion management





segmentation and targeting



sales document management


workflow management


helpdesk management


lifetime value management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Scale best practices

  • Improve brand engagement

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Build brand awareness

  • Launch new products

  • Improve efficiency

  • Establish thought leadership

  • See 11 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Enhance customer relationships

  • Scale best practices

  • Improve brand engagement

  • Improve visibility

  • Shorten ramp up time

  • Increase sales & revenue

  • Improve digital and social presence

  • Establish thought leadership

  • Build brand awareness

  • Improve efficiency

  • Launch new products

  • See 12 more

Top Channels

Channels Used

  • mass media

  • video

  • social media

  • phone calls

  • television

  • offline

  • promotions

  • radio

  • e-mail

  • user generated content

  • blogs

  • point of sale

  • website

  • mobile

  • games

  • display advertisement

  • mobile app

  • on premises

  • Netflix

  • movies

  • omnichannel

  • newsletter

  • Facebook

  • events

  • trade shows

  • See 22 more
  • mass media

  • video

  • social media

  • phone calls

  • television

  • offline

  • promotions

  • radio

  • e-mail

  • user generated content

  • blogs

  • point of sale

  • website

  • mobile

  • games

  • display advertisement

  • mobile app

  • on premises

  • Netflix

  • movies

  • omnichannel

  • newsletter

  • Facebook

  • events

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting