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Oracle Eloqua vs OutboundEngine: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oracle Eloqua vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 10701 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oracle Eloqua and OutboundEngine

Oracle Eloqua, OutboundEngine, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

"Oracle DataFox has enabled us to become more data-driven, allowing us to refine our marketing approach and reach our target audiences more effectively. " - Elida VanSledright

"Top-of-mind marketing won't change your business overnight. But when you do the legwork too, OutboundEngine more than pays for itself. " - Harrison Doezema

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oracle Eloqua

Focus area

Oracle Eloqua is better than OutboundEngine for

Software Failure Risk

  • medium

logo OutboundEngine

Focus area

OutboundEngine is better than Oracle Eloqua for

Software Failure Risk

  • low

About

Oracle | Integrated Cloud Applications and Platform Services

Marketing Automation platform to target new customers, build loyalty and close more business

Age

1977

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

113

77

Total Goals
(we found evidences for)

18

14

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications



generation of new leads


social media management

social media analytics

monitoring social media

engaging on social media

managing social media account

scheduling post to social media



workflow management


contact list management

creating contact list


account management



content publishing

searching for content


helpdesk management



training & onboarding




segmentation and targeting




trade show marketing




loyalty management

identify target customers

customise loyalty program

create engagement based loyalty




personalized marketing


sales document management

proposal & quote management

contract management


lead qualification

lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


products & pricelist management


international marketing


database marketing



conversion management


lifetime value management


competitive intelligence




knowledge management


influencer marketing


social media marketing


revenue cycle management


community marketing


subscription management


performance management


relationship management




opportunity management


outbound marketing








channel management


distribution management


community building


touchpoint management


customer feedback management


advocacy management




rating and review management


referral management



conference call management


customer case management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more
  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting