Comparison Summary
This comparison report of Oracle Eloqua vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 8998 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Eloqua and ProCampaign®
Oracle Eloqua, ProCampaign®, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.
ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.
"With our marketing team working exclusively in Oracle Eloqua, we have visibility into all communications, audience segments, send frequency, and volume. This allows us to make data-driven decisions about our marketing campaigns as well as enhance th...e experience of our financial advisors and their customers. " - Eric Hansen
"For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail. " - Christin Susann Bugrahan
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Oracle | Integrated Cloud Applications and Platform Services
A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities
Age
1977
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
113
71
Total Goals
(we found evidences for)
18
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Build brand awareness
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Improve stakeholder relations
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Manage risk
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Shorten ramp up time
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Improve digital and social presence
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Improve efficiency
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Improve visibility
- See 15 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Grow market share
-
Launch new products
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Increase customer life time value
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Scale best practices
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Improve efficiency
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Improve ROI
- See 10 more
Top Channels
Channels Used
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promotions
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e-mail
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social media
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coupons
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website
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Facebook
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offline
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text SMS
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point of sale
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mobile
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user generated content
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omnichannel
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blogs
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trade shows
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Facebook page
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newsletter
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mobile app
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phone calls
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print media
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events
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video
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newspaper
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Twitter
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magazine
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Instagram
- See 22 more
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promotions
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e-mail
-
social media
-
coupons
-
website
-
Facebook
-
offline
-
text SMS
-
point of sale
-
mobile
-
user generated content
-
omnichannel
-
blogs
-
trade shows
-
Facebook page
-
newsletter
-
mobile app
-
phone calls
-
print media
-
events
-
video
-
newspaper
-
Twitter
-
magazine
-
Instagram
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
