Oracle Marketing Cloud and Upland Kapost, An In-Depth Comparison 2024

Comparison Summary

Oracle Marketing Cloud: Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.

Upland Kapost: Upland Kapost powers content operations software for seamless planning, production, distribution, and analysis of digital marketing content. Conversions are driven efficiently from one centralized platform.

Oracle Marketing Cloud and Upland Kapost: Customer Satisfaction Data

Most deployed common Use Cases for Oracle Marketing Cloud and Upland Kapost

What solutions does Oracle Marketing Cloud and Upland Kapost provide for Content Management?

Oracle Marketing Cloud and Upland Kapost both allow users to manage content, publish it to multiple channels, and track performance. Oracle Marketing Cloud excels at content testing and automation, while Upland Kapost emphasizes content organization and scaling. Upland Kapost provides a more comprehensive content management system with features like advanced filtering, content versioning, and analytics. However, Upland Kapost has limitations in its collaborative editing features and search functionality.

"...Also if you are already using other Oracle products, then Oracle Content Marketing integrates well with them...." Peer review by Manager in Marketing

"...We were also a very content heavy marketing group and we needed to be able to move through projects quicker...." Peer review by Kristin H, Sr. Manager, Marketing, Marketing and Advertising

What benefits does Oracle Marketing Cloud and Upland Kapost offer for Workflow Management?

Oracle Marketing Cloud and Upland Kapost both enable users to manage workflows for content creation and approval. Oracle Marketing Cloud allows for custom workflows and has a feature for setting up approval workflows with specific roles. Upland Kapost has automated workflows that track content progress, assign tasks, and facilitate communication between team members. However, while Upland Kapost has been praised for its workflow organization, some users find it difficult to work with and build workflows.

"...In addition to that, their moderation workflow is also key...." Peer review by Sherrie M., Hospital & Health Care

"...It allows us to: -scale the production of content with consistent workflows by content type -organize and manage that content by utilizing custom fields and metadata tagging -publish content to a variety of channels from one single platformIt addresses problems around scale, management, organization, and consistent user experience...." Peer review by Verified User, Team Lead in Marketing, Information Technology and Services

What makes Oracle Marketing Cloud and Upland Kapost ideal for Campaign Management?

Oracle Marketing Cloud and Upland Kapost both help manage marketing campaigns. Oracle Marketing Cloud focuses on scheduling campaigns, connecting different teams, and collecting leads. Upland Kapost emphasizes content management, tracking campaign statistics, and providing a centralized platform for campaign planning. However, Oracle Marketing Cloud has limited archiving capabilities for campaign materials.

"...I have been using Eloqua for over a year now to manage my B2B email marketing and nurture campaigns...." Peer review by Krista S.

"...Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc...." Peer review by Verified User, Employee in Marketing, Publishing

Oracle Marketing Cloud in Action: Unique Use Cases

How does Oracle Marketing Cloud address your Engagement Management Challenges?

How efficiently Does Oracle Marketing Cloud manage your Communication Management?

Upland Kapost in Action: Unique Use Cases

How can Upland Kapost enhance your Collaboration process?

Oracle Marketing Cloud

About

Oracle | Integrated Cloud Applications and Platform Services

Create consistent, personalized content experiences—at scale.

Age

1977

2010

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Oracle Marketing Cloud and Upland Kapost, An In-Depth Comparison 2024

Comparison Summary