Overview: Oracle Marketing Cloud and Upland Kapost as Content Marketing Category solutions.

Oracle Marketing Cloud excels in a variety of content marketing tasks, with a focus on engaging new customers and managing campaigns. It is ideal for mid to large enterprises in the software and IT sectors, providing features like advanced analytics and integration capabilities. Meanwhile, Upland Kapost focuses on streamlining workflow and communication management, supporting content management tasks efficiently. It caters to a broader array of industries, including nonprofits, and excels at scaling best practices with in-depth reporting features.

Oracle Marketing Cloud: Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.

Upland Kapost: Upland Kapost powers content operations software for seamless planning, production, distribution, and analysis of digital marketing content. Conversions are driven efficiently from one centralized platform.

Oracle Marketing Cloud and Upland Kapost: Best Use cases based on the customer satisfaction data

Oracle Marketing Cloud

Key Capabilities Supported

Oracle Marketing Cloud shines with robust engagement management, facilitating effective follow-ups and comprehensive campaign strategies. read more →

Upland Kapost focuses strongly on content and workflow management, enhancing team collaboration and publishing capabilities. read more →

Business Goals

Oracle Marketing Cloud aims at customer acquisition and enhancing relationships, key for businesses looking to expand their market share. read more →

Upland Kapost is geared towards revenue growth and internal communication improvements, appealing to enterprises looking to refine internal processes. read more →

Core Features

Oracle Marketing Cloud features advanced analytics and custom reporting, supplemented by integration and data handling functionalities. read more →

Upland Kapost offers deep custom reporting capabilities, making it a go-to for teams valuing data export and workflow automation. read more →

Vendor Support

Oracle Marketing Cloud provides extensive 24/7 support, complemented by email, chat, and phone options. read more →

Upland Kapost offers reliable email and 24/7 support, though more limited in scope compared to Oracle. read more →

Segments and Industries

Oracle Marketing Cloud is popular among mid to large enterprises, especially in the Computer Software and IT fields. read more →

Upland Kapost has a broad appeal across various sectors, including IT, software, human resources, and non-profits. read more →

Operational Alignment

Oracle Marketing Cloud aligns well with businesses focusing on detailed analytics and customer engagement strategies. read more →

Upland Kapost fits organizations looking to improve content flow and establish clear communication protocols across operations. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Oracle Marketing Cloud and Upland Kapost

How can Oracle Marketing Cloud and Upland Kapost optimize your Content Management Workflow?

Oracle Marketing Cloud and Upland Kapost both allow users to manage content, publish it to multiple channels, and track performance. Oracle Marketing Cloud excels at content testing and automation, while Upland Kapost emphasizes content organization and scaling. Upland Kapost provides a more comprehensive content management system with features like advanced filtering, content versioning, and analytics. However, Upland Kapost has limitations in its collaborative editing features and search functionality.

"...Oracle content marketing helps my company use content to specific buyer's interest to drive engagement...." Peer review by Employee in Other

"...The filtering is also helpful because we're 5 years into our company and we've started to realize we have A LOT of content created...." Peer review by Susan K., Information Technology and Services

Why is Oracle Marketing Cloud and Upland Kapost the best choice for Workflow Management?

Oracle Marketing Cloud and Upland Kapost both enable users to manage workflows for content creation and approval. Oracle Marketing Cloud allows for custom workflows and has a feature for setting up approval workflows with specific roles. Upland Kapost has automated workflows that track content progress, assign tasks, and facilitate communication between team members. However, while Upland Kapost has been praised for its workflow organization, some users find it difficult to work with and build workflows.

"...It has a lot of good features and can handle complex workflows very well. ...." Peer review by Andrew D., Marketing, Computer Software

"...[The] content audit was a few clicks of the button, which allowed us to add workflows for what pieces of content needed to be changed, chipping away at the process in a streamlined way...." Testimonial by Catherine Geeslin, Content Coordinator, Commvault

How does Oracle Marketing Cloud and Upland Kapost address your Campaign Management Challenges?

Oracle Marketing Cloud and Upland Kapost both help manage marketing campaigns. Oracle Marketing Cloud focuses on scheduling campaigns, connecting different teams, and collecting leads. Upland Kapost emphasizes content management, tracking campaign statistics, and providing a centralized platform for campaign planning. However, Oracle Marketing Cloud has limited archiving capabilities for campaign materials.

"...Campaign Implementation Design and automate content marketing, demand generation, and email marketing campaigns...." Peer review from Featured Customers